A Avery Dennison Corporation (NYSE: AVY), global company in materials science and digital identification solutions, has just released a worldwide unprecedented research on the potential of packaging in promoting sustainability. The survey gathered a series of data and findings, presented in a new white paper titled “Self-adhesive labels and their role in promoting packaging circularity”, authored by the company itself
The document indicates that almost all global consumer goods (CPG) brands aim to achieve 100% recyclable packaging by 2030; e um aumento de 1% nas taxas de reciclagem pode reduzir aproximadamente 2.000 toneladas de resíduos plásticos anualmente em aplicações bilionárias de engarrafamento. Another relevant insight shows that recycled rigid plastics emit about 70% less emissions than their virgin plastic counterparts
In general, the Avery Dennison study explores the current state of brand packaging sustainability, including how future technological innovations can bring tangible benefits; and shows that a large part of the growth of consumer goods (CPG) brands comes from sustainable brands, placing the self-adhesive labels as part of the solution
O white paper é um documento de referência baseado em pesquisas para marcas de bens de consumo que estão tomando decisões sobre embalagens sustentáveis," disse Ryan Yost, president of Avery Dennison, Grupo de Materiais
Consumer goods companies face increasing pressure from consumers, retailers, regulatory bodies, investors and collaborators to prioritize the circular economy. Innovations in packaging are part of your strategies to meet market expectations. Our white paper provides rich data based on interviews conducted with global consumer goods companies, as well as materials from reputable sources and insights
the teams of Avery Dennison that operate globally with clients, recicladores, legislative bodies and industry associations. We consider this material a practical tool for companies to face the challenges of circularity — a new source of research information, complement
The main findings of the new research include
Marcas estão buscando incessantemente a circularidade. Almost all global consumer goods brands aim to achieve 100% recyclable packaging, reusable and compostable until 2030
Sustainable products accounted for approximately 31% of the growth in the consumer goods sector between 2013 and 2023, although they correspond to only about 18,5% of the sustainable CPG market share
Consumers perceive packaging as one of the most controllable and visible elements of a brand's sustainability. Approximately 31% of consumers believe that "investing in sustainable packaging" is one of the top three ways to address environmental issues
Despite advances in production, use and disposal of packaging, global plastic consumption has quadrupled in the last 30 years, responding for 3,4% of global carbon emissions and 350 million tonnes of waste, with 40% of this volume coming from packaging3
Regulations are driving changes in packaging. For example, The Packaging and Packaging Waste Regulation (PPWR) in Europe requires packaging to be designed for recycling (DfR) and that at least 10% of beverage packaging be reusable by 2030
● A reciclagem de embalagens e os modelos de reutilização/refil podem causar um impacto significativo. For example, rigid recycled plastics, como PET e HDPE, produces about 70% fewer emissions compared to their virgin plastic counterparts
A new generation of self-adhesive labels with "clean release" functionality allows for superior and clean separation of the label and inks during the recycling process. This method guarantees high-quality recycled materials that, in the case of rigid plastics such as PET and HDPE, permits creative reuse to create new
bottles, reducing the need for virgin raw materials and increasing the circularity of brand packaging
