Uma recente pesquisa da Edison Research mostrou o rádio AM/FM como a principal escolha de entretenimento e informação no ambiente de trabalho. According to the study, 64% of people prefer the radio to keep up with their professional day-to-day, standing out for its practicality and diversity of content. In second place, the podcasts appear, chosen by 23% of respondents
For Roberto Cervo Melão, president of SindiRádio, the Union of Radio and TV Companies of Rio Grande do Sul, these numbers reinforce the relevance of radio in different contexts. "The radio continues to play a fundamental role in the routine of Brazilians", especially in the workplace, where people seek updated information and a schedule that keeps them connected and productive. This leadership is the result of radio's ability to reinvent itself and offer accessible and quality content.”
The survey also highlights radio as a reliable and easily accessible means of communication, adapted to the needs of those seeking information, entertainment and company during working hours
SindiRádio highlights that the performance of radio is the result of a continuous effort to maintain its relevance, integrating into new formats and digital platforms without losing the essence that captivates listeners. “The radio is plural, democratic and is always within everyone's reach. It is this connection that maintains its leadership and importance in people's daily lives“, complete Melon
