Payface expands presence in Rio Grande do Sul in partnership with Grupo Grazziotin

THE  PayfaceA pioneering facial recognition payment solution company partners with the Grazziotin Group, one of the largest retail networks in southern Brazil. The initial implementation covered 13 stores in Passo Fundo, with expansion already completed to another 34 units throughout the south of the country. This initiative aims to eliminate operational bottlenecks, optimize the payment process, and provide customers with a safer and faster experience.

With the implementation of Payface, Crediário and Personal Loan transactions, previously formalised through the printing and physical signing of paper documents accompanied by a consumer's official photo ID, are now fully digital, authorised by Payface's facial recognition transaction solution.

Payface's advanced facial biometric solution not only simplifies the financial transaction process, but also adds a robust layer of security. The closed-loop payment arrangement adopted by Grazziotin allows financial products, such as credit and personal loans, to be operated internally, without the involvement of an external market processor.

"At Grazziotin, we found the ideal environment to demonstrate the versatility of our solution. Operating on a credit and personal loan model, not a private label card model, and one that doesn't involve an external market processor, requires robust technology, and that's precisely what Payface offers: complete integration, a high level of security, and a seamless experience for both the retailer and their customer," says Victor Braz, Director of Closed-Loop Arrangements at Payface.

Payface, founded in Santa Catarina, sees the Southern region of Brazil as a crucial part of its growth and expansion. Focusing on proprietary payment methods by 2025, the company plans to intensify its presence in the region, expanding its partner network and solidifying its position as a leader in facial recognition payment solutions for the retail sector.