To Giuliana Flores, largest flower and gift e-commerce in Latin America, projects a 20% increase in sales during this Easter period – one of the most meaningful dates on the calendar. For those who still think that flowers do not match the occasion, it is worth remembering: Easter symbolizes rebirth, and few things represent this as well as flowers. The brand has prepared a special selection of products with options starting from R$49,90 on your site. It is worth noting that the expected average ticket is R$ 215, what reinforces the trend of gifting with affection and meaning
Sales expectation data shows a clear preference for the classics: flowers are expected to account for 70% of sales during the period, reinforcing its symbolic and emotional strength on the date. The combinations of flowers with gifts correspond to 20%, highlighting a movement of consumers seeking more complete and emotional experiences. Breakfast baskets appear with 10%, consolidating itself as a practical and welcoming option for gifting with affection right in the early hours of the day. The scenario indicates that, this Easter, affection and meaning will continue to guide present choices
Why Easter boosts the flower and gift sector
Easter is a special date for the flower and gift trade because it carries symbolic values such as renewal, renaissance and affection – elements that connect perfectly to the act of giving gifts. Different from other more traditional celebrations in the sector, like Mother's Day or Valentine's Day, Easter offers an opportunity to surprise with delicacy, combining flowers with chocolates, baskets and personalized items. It is an occasion that invites closeness, to the care of those we love and to the creation of meaningful moments, what drives the consumption of products that express these feelings, as is the case with the items from Giuliana Flores
Виразний ріст у спеціальні дати
By 2025, the company set the goal of making 800 thousand deliveries, ставлюючи на пам'ятні дати для стимулювання своїх результатів. Успіх є свідченням не тільки цифрами, but also by the commitment to a diversified portfolio of 10 thousand items on the site, обслуговування досконалості та швидкі доставки. Е-commerce обслуговує всю Бразилію, з постачаннями які, в деяких регіонах, можуть бути виконані за до 3 годин
Easter is one of the most symbolic dates in our calendar. We understand the power that affection has at this time, therefore, we combine tradition and innovation to offer options that go beyond chocolate, reinforcing the meaning of renewal that the date carries. Our commitment is to make each delivery an act of affection and love, shares Clóvis Souza, founder and CEO of Giuliana Flores
