One of the most anticipated dates for consumers is approaching, Easter 2025 promises to bring a sea of opportunities for retail. After all, beyond chocolates, Brazilians also invest in gifts, decoration and seek to create magical moments for children. To stand out, it is essential to understand consumer trends and integrate innovative technologies
What to expect from consumption at Easter 2025
The chocolate market faces challenges with the rise in input costs, but the demand remains strong. The Brazilian Association of Chocolate Industry, Peanut and Candy (Abicab) estimates the production of 45 million Easter eggs, with 94 new releases in 2025. These data "shine the eyes" of retailers for bringing novelties to the public.
Besides the traditional eggs, consumers are looking for alternatives such as bars and chocolates. Moreover, the food sectorpremium, like wines and cod, also gains strength. Another striking trend is the preparation of special meals at home, with 55% of respondents planning to cook for the date, according to a survey by Suprimaxxi
Retailers need to take advantage of the seasonal opportunity to provide the best customer support, counting on cutting-edge technology as an ally, comment Carlos H. Mencaci, CEOвід Total IP+IA. According to data collected by the study "Artificial Intelligence in Retail", 47% of retailers were already using AI (Artificial Intelligence), while 53% have not implemented it yet, but they thought about this possibility
Smart retail: AI multiplies profits at Easter 2025
To meet customer expectations and optimize operations, counting on innovation is essential. In this reality, Total IP+IA offers two tools to transform the business and seize every opportunity
- Total Chat Centrecentralizes the service, especially via WhatsApp, streamlining communication and organizing the client portfolio
- Artificial Intelligenceautomates inventory management, sales analysis and sending notifications, гарантуючи ефективність і точність
The implementation of these solutions provides a more agile service, assertive marketing campaigns andinsightsvaluable insights on consumer behavior. "The pursuit of quality and differentiation drives the sector and provides lasting results", advises Mencaci. Bet on exclusivity, sustainable packaging and digital experiences could be the major differentiator this year
