The loyalty tech Alloyal and the airline Azul have just launched a partnership to boost travel as a benefit of loyalty programs. By the agreement, the customers' users who use Alloyal's product can convert their accumulated cashback into points and transfer to Azul Fidelidade when redeeming rewards
According to the director of New Business at Alloyal, Matthew Nehmy, the partnership is aimed at consumers in general, but with a special focus on companies that want to strengthen relationships, increase satisfaction and promote loyalty among your stakeholders. The success of a loyalty program is directly linked to the benefits of engaging with the brand. The partnership with Azul is super strategic and relevant because travel is among the Top 3 most desired rewards by the general public. We are excited to be able to offer this benefit to our customers, celebrates the director
The partnership was established in the second half of 2024 and there was a pre-launch for Alloyal clients in November. For the general public, the launch took place in January. Nehmy highlights how Azul's loyalty program adds value to Alloyal's portfolio
"From the moment we included Azul as a redemption option, we raised the level of our clients' loyalty programs, bringing a great competitive advantage. After all, the travel category brings more diversity to the redemption portfolio and meets one of the main requests from our clients' users, evaluate
Nehmy emphasizes that this increase aligns with a preference of consumers who use the loyalty market: the desire to seek benefits, advantages and rewards in travel experiences. According to ABEMF, of every 100 passengers in Brazil, 15 travel through points from the loyalty programs of the companies.
