The wellness sector, also known as wellness, has stood out as one of the fastest growing markets in the world. According to a study by the Global Wellness Institute (GWI), between 2020 and 2022, the sector moved around US$5,6 trillion. With consumers increasingly concerned about physical health, mental and quality of life, this trend not only drives new businesses, but also influences the behavior of future generations
The search for a balanced life has driven sectors such as healthy eating, gyms, health monitoring technologies, alternative therapies and self-care practices. This scenario reflects a cultural change, in which well-being is seen as an investment and not just a luxury
The new generations are growing up in an environment where concern for well-being is a priority from an early age. This means changes in consumption and in the way they see the companies behind the products. They consume what is aligned with their thinking and lifestyle, highlights Rodrigo Sangion, CEO of Les Cinq Gym
The impacts of this change are visible in various sectors. The beauty industry, for example, has been strongly influenced by the growth of natural cosmetics and the concept of clean beauty, with consumers increasingly demanding regarding composition and manufacturing processes. In the food sector, the search for functional and organic products is growing rapidly, driving brands to invest in healthier ingredients, traceability and transparency. The fashion universe is also reinventing itself with the growth of athleisure, trend that combines comfort and style to cater to an audience that prioritizes well-being in everyday life, "It is no longer a niche market". Wellness has become a central pillar of modern consumption, redefining what it means to live well, complete Sangion
With this new mindset, brands that want to stand out will need to go beyond offering innovative products; it will be essential to adopt values aligned with this culture. Sustainability, transparency and personalization are some of the factors that already influence purchasing decisions and should become even more decisive in the coming years
The next generations were born into a world where well-being and technology go hand in hand. For them, health care, the mind and the planet is not a passing trend, but another necessity, says the businessman
Wellness not only drives the global economy, but redefines the relationship between brands and consumers. The future of consumption is increasingly focused on well-being, and the companies that know how to interpret this trend will be ahead in this new era, finalizes Rodrigo Sangion
