StartNewsLegislationNew European Union Artificial Intelligence Regulation: What Companies

New European Union Artificial Intelligence Regulation: What Brazilian Companies Need to Know

Today, the Artificial Intelligence Regulation (AI Act) was officially published in the European Union, establishing a new regulatory framework for the use of AI-based technologies. The official version in Portuguese can be accessed hereAI Act in Portuguese

Today's date is fundamental, as it marks the beginning of the countdown for compliance with the obligations imposed by the new regulation. Companies in all sectors must pay attention to the new requirements to ensure compliance and avoid penalties

The EU AI Act does not only impact European companies, but also those outside the block, including the Brazilians, that market or use AI technologies in the European market. The new rules bring strict obligations regarding transparency, security, responsibility and governance of AI technologies

Main Obligations

Among the main requirements of the AI Act, stand out:

  • TransparencyCompanies must ensure that users are aware when they are interacting with an AI
  • SecurityAI technologies must be safe and robust, avoiding risks for users
  • ResponsibilityEstablishment of clear accountability mechanisms in cases of failures or damages caused by AI
  • GovernanceImplementation of governance systems for the ethical and secure management of AI technologies

Preparation and Adaptation

Brazilian companies operating in the European market must start preparing to meet the new requirements. This includes the assessment of compliance of your technologies, adjustments in internal processes and training of teams to understand and implement the new regulations

E-Commerce Update
E-Commerce Updatehttps://www.ecommerceupdate.org
E-Commerce Update is a leading company in the Brazilian market, specialized in producing and disseminating high-quality content about the e-commerce sector
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