With the exponential growth of online shopping, marketplaces and transactions via social networks, 2025 broughtimportant changes to consumer law in Brazil. A new set of regulations, already in force, redefine responsibilities, amplifies protections and demands even greater transparency in digital relations. According to Rafael Caferati, lawyer from Jobim Advogados office, being attentive to these updates is essential foravoid losses for both consumers and businesses.
The consumer gained more effective tools to assert their rights, especialmente empurchases made through social networks and marketplaces. Now, platforms can also be held responsible for problems in product delivery or service provision, explica Caferati
Among the main news, destaca-se a oobligation of platforms to clearly inform who is the actual seller of the product or service, astandardized return policyfor purchases made on marketplaces andthe extension of deadlines to exercise the right of withdrawalin certain situations. These changes arise to balance a relationship that, until then, was very supportive of the major digital platforms,observa o advogado
Furthermore, the regulation established specific rules for promoted ads on social media, demanding greater transparency regarding the origin of offers and the identification of paid advertising. For Rafael Caferati, esta medida é um avanço importante: “A diferenciação entre conteúdo editorial e publicitário é fundamental para que o consumidor possa tomar decisões de compra de forma consciente.”
Companies also need to adapt. Failure to informthe consumer orfail to comply with the new requirementsthey can generatesubstantial finesanddamages to the brand's reputation. Therefore, O especialista do Jobim Advogados alerta: “Negócios que atuam no ambiente digital devem revisar urgentemente suas políticas de atendimento, de vendas e de comunicação para garantir conformidade com as novas normas.”
The year 2025 marks, therefore, a turnaround inonline consumer protectionin Brazil, e também um novo momento deresponsibilityfor digital platforms
