Micro and small Brazilian entrepreneurs now have an artificial intelligence solution to transform WhatsApp Business into a sales channel, customer service and relationship with your clients even more efficient. A Blip,main conversational intelligence platform that connects brands and consumers in social apps,has just released aautomation service for interactions on WhatsAppthat will streamline service and boost the revenue of those who sell products and services online
Initially, the solution is free and comes to meet a market need. According to Opinion Box,79% of consumers communicate with brands and companies via WhatsApp and 56% have made purchases through the app.
A small entrepreneur who has a fashion store in Brás, for example, you can use automated support via WhatsApp to instantly answer your customers' most frequent questions, how information about products, prices and payment methods, account Sérgio Passos, Chief Product Officer (CPO) and co-founder at Blip.
The initiative is aligned with the recent announcement of Meta's new SMB API Solution, the "Business-on-App", that allows the coexistence of functionalities of the Whatsapp Business App and the Whatsapp Business API, focusing on micro and small businesses
We have updated our Blip Go plan offerings, business model aimed at small and medium-sized enterprises,and we started to offer a version with services for micro and small entrepreneurs. Companies that join this plan will have a Smart Contact on WhatsApp to communicate with their consumers using AI to interpret customer messages and respond based on the knowledge configuration set by the retailer themselves, providing a more dynamic and natural conversation, similar to human assistance. Furthermore, AI will help the entrepreneur to always be in control of when automation should or should not take over the conversation. This streamlines the service process, improves the customer experience and reduces the risk of losing sales to competitors, explain the specialist
With the solution, it is also possible to send messages to distribution lists for dissemination, for example, new collections, flash offers and seasonal promotions directly to the customer base, incentivizing more visits to the store and boosting orders through WhatsApp. The entrepreneur will also be able to track how many customers interacted with the campaigns sent, analyzing the impact of messages and adjusting your strategies to achieve better results. This functionality is planned for a later stage, comment Sérgio.
Another differentiator of Intelligent Contact in Blip Go is the flexibility in automation. The entrepreneur can activate or deactivate artificial intelligence at any time and, if a human attendant joins the conversation, the bot deactivates automatically, ensuring a more personalized service when necessary. "If the human attendant sends a message during the conversation", the AI interrupts the service, allowing for human interaction when necessary. Everything is completely adjustable, says Sérgio.
Before launching the service on the market, Blip conducted a study on the segments that should be most impacted. They are: retail sectors of clothing and accessories, beauty service providers (such as hairdressers and manicurists), food delivery,food trucks and meal boxes, consulting and training (coaching and marketing consulting), besides e-commerce and online sales of products
"We have always been steadfast in our purpose of contributing more and more to the rise of small Brazilian entrepreneurs". One day we also started our journey as a company to pave a path to success, with many challenges. Blip Go arrives to support the journey of micro and small entrepreneurs who want to grow, that have ambition and believe in the conversational era and in the power of an Intelligent Contact as a bridge to scale their businesses, affirms Roberto Oliveira, co-founder and CEO of Blip.
How to join Blip Go
Micro and small entrepreneurs who wish to use the automation solutions on WhatsApp offered by Blip can sign upon this site. The admission process involves a waiting list, in the first phase of the solution launch. Furthermore, the company created a VIP group and the entrepreneur who participates will have early access to news about the product and its evolution, educational content such as articles, ebooks and videos that will help in the growth of your business, among other news.
