The recent implementation of the New Sports Betting Law (Law No. 14.790/23) no Brasil está gerando novas oportunidades para empresas de tecnologia e cibersegurança. The legislation, that requires mandatory authentication of bettors by operators, aim to increase the security of transactions and prevent fraud in the sector
Igor Castroviejo, комерційний директор 1datapipe, a consumer insights company based on Artificial Intelligence, highlights the importance of the new rule: "Through the identity verification of each user, the operators can prevent various types of fraud, how the creation of fake accounts and the use of third-party data in games
Castroviejo also points out that the law can help prevent more serious problems, money laundering and gambling addiction. "With the bettor's identity in hand, companies can act quickly if they identify risks associated with the game, explain
To assist betting companies in complying with the new legislation, technology companies are offering innovative solutions. These include automatic document verification using statistical models, alternative data sources and Artificial Intelligence
Furthermore, advanced anti-fraud models are being developed to predict unauthorized access and protect user identity. "Through the analysis of cutting-edge data", it is possible to identify and eliminate risks right at the beginning of use, affirms Castroviejo
A survey by the Association of Certified Fraud Examiners (ACFE) and SAS indicates that 46% of anti-fraud professionals in Latin America are already using AI and Machine Learning solutions, with the expectation of tripling this number by the end of next year
Castroviejo concludes that the betting sector can significantly benefit from these technological solutions, not only to comply with the new law, but also to improve business success, providing a safer and more reliable environment for bettors
