Open your phone and find a message that not only grabs your attention, but also offers an exclusive promotion, a reminder to complete your purchase on a certain website with an exclusive discount coupon or even an invitation to a special event, this without you having made any effort to look for it is incredible. And the best part: this interaction happens safely, ensuring that your data and personal information are protected
This is the magic of push notifications, that not only transform the way we interact with brands, but also redefine the relationship between companies and consumers. One piece of data illustrates this transformation well: push notifications have an open rate up to 10 times higher than emails, revealing a world of opportunities for those who know how to take advantage of them
Indigitall, Spanish technology multinational that has just established itself in the Brazilian market, developed an encrypted push system. But what does that mean? Push notifications are those alerts we receive from the apps installed on our phones. "Encrypted" means that these notifications come with features that ensure the security of information and the protection of the relationship between the client and the institution
As Victor Okuma explains, country manager of Indigitall in Brazil, responsible for leading the operation and expansion of the platform in the country. We do not only offer digital communication solutions, but we also established a new standard for customer relationships. The adoption of push notifications, especially the encrypted, improves security and user experience, maximizing results in various sectors. For him, "The integrated omnichannel strategy with AI ensures that companies not only reach, but exceed customer expectations, promoting a lasting and effective relationship
The CPaaS (Communications as a Service) company based in Spain and operating in 26 countries, is focused on expanding its presence in Brazil. Your omnichannel platform integrates and automates various communication channels into a single solution. Official partner of the Meta Group (WhatsApp, Instagram and Facebook, Indigitall bets on the enormous growth potential of this type of solution in the country
Offers solutions that cover various channels, including WhatsApp, Web Push, App Push and Wallet Push. With a presence in global markets such as the United Kingdom, United States, Spain, Mexico, Peru, Chile, Colombia and Brazil, Indigitall enables personalized campaigns that include notifications, discount promotions and interactive experiences
The implementation of push notifications offers a number of advantages for businesses, as Okuma explains
⁇ У першому місці, security is enhanced, since encrypted notifications ensure a secure channel for the transmission of sensitive data, surpassing traditional SMS. Furthermore, messages are delivered immediately, what improves usability and increases customer satisfaction. Finally, push notifications prove to be a cost-effective option, since they are cheaper than SMS, providing great savings and security in marketing campaigns, and he concludes: "In this way, companies can not only strengthen their relationship with customers, but also optimize their resources and communication strategies
Personalization and Automation in the customer journey
The multinational offers the possibility of creating a fully customizable customer journey, meeting the needs and profiles of each buyer Okuma states: “The platform integrates all communication channels in a single environment, allowing efficient automation between them. One of the resources offered is intelligent bots, that can be integrated into any application. These bots are available 24 hours a day, 7 days a week, providing relevant answers and fluid conversations in a human tone, in any language
According to the company, the use of bots resulted in a 35% increase in sales through the app and a 74% increase in user satisfaction. These results are driven by the ability of the programs to send targeted messages to the stage of purchase or loyalty that the customer is in, optimizing marketing and reducing manual and repetitive work that, in another way, would require great efforts. And he emphasizes that "This efficiency not only improves sales by focusing on optimizing the user experience, companies not only attract new customers, but also cultivate loyalty and long-term satisfaction
After a positive shopping experience, 54% of consumers tend to become loyal to a brand, according to a study by HubSpot and Bain & Company. This data highlights the importance of providing personalized and satisfying interactions, because, besides influencing customer loyalty, Salesforce and Zendesk reports indicate that around 83% of consumers consider the shopping experience as important as the product itself
Recognizing this importance, Indigitall was founded in 2013 with the mission of helping its clients in digital transformation and improving user experience. According to Victor Okuma, the encrypted push is specific to sensitive data and economic transactions, applicable by banks, financial institutions and even e-commerce websites, serving for loan notifications, confirmation of online purchases and specific campaigns
Victor explains that "Artificial intelligence is the backbone of our solutions, what contributes to a 50% increase in the number of new potential clients and a reduction in campaign costs between 40% and 60%. The ability to analyze consumer behavior in real time allows companies to segment their audiences and personalize communication, something that, according to Harvard Business Review, it is vital to optimize the customer journey
Push Notifications as an Omnichannel Approach
In this way, push notifications are essential tools for keeping customers informed and engaged. There are three main types
- Web PushMessages that appear in the browser, accessible on any device, from desktop to mobile. With more than 3,5 million apps on the Google Play Store and 2,2 million on the Apple App Store, Web Push are crucial in digital marketing, especially considering that 57% of global web traffic comes from mobile devices
- App PushDirect messages sent to mobile devices with the app installed, ensuring that users have easy access to important information and promotions
- Wallet PushNotifications sent to smartphones, where loyalty cards and offers are stored in iOS Wallet or Google Wallet. This format is economical and effective, because it keeps the offers organized and easily accessible
Success Stories with Notifications
The campaigns of Indigitall not only inform, but also enchant. Here are some examples
- FashionStoreThank you for subscribing! You will receive a 15% discount on your next order for signing up.”
- withHappy birthday! Enjoy a free gift with your next purchase.”
These messages were designed to create an emotional impact and engage customers, resulting in high conversion rates, закінчує
