A Neogrid, technology and data intelligence ecosystem that develops solutions for supply chain management, announces the launch of new features aimed at optimizing and strengthening collaboration between industry and retail. The new solutions have just been presented during the third edition of the Neogrid Summit 2024, the company's main annual event, in São Paulo – SP
One of them is theNIA, first national artificial intelligence (AI) designed to support retail and industry in the journey of selling more and with higher margins, and thePromoTrade, platform for collaborative creation of promotional actions andretail mediaboth massive and hyper-personalized
Besides the two major releases, the company launches a set of commercial intelligence tools aimed at the industry's journey. The portfolio of solutions includesNeoMarket, for monitoring category performance, howmarket share, esgotadoand stock; NeoRetail, for monitoring the activities of sales teams in the industry with indicators directly connected to execution at the point of sale (POS); andNeoDistribution, for efficient and strategic performance management of products with mapping of growth opportunities
With 25 years of experience, a Neogrid, now, further expands its vast portfolio and consolidates itself as the best-positioned company to support the consumption chain, end to end
NIA: the first Brazilian AI for enhancing the performance of the consumption chain
NIA is a generative AI that acts as a partner to enhance the performance of sales teams and analyze large volumes of information. Understanding the importance of data for the success of any business, a NIA emerges in this context as an action agent to define strategies and execute plans through the use of data from the Neogrid ecosystem and external sources
AI is capable of producing analyses based on the customer's history and generatinginsightscustomized with what you learned. In this way, the new solution can predict future scenarios and suggest actions to be taken aiming for better results. The tool creates graphs anddashboardsto facilitate the interpretation of information and provides access through multiple channels in an integrated manner, including WhatsApp, in which market alerts can be accessed and sent, events and reports
"We are taking an important step towards delivering complete and integrated solutions via NIA for the end-to-end journey of the industry", explain Nicolas Simone, CPO of Neogrid. "From these releases, our current and future clients may have, with few questions, clear answers that will provide the correct visibility of your execution with information about yourmarket sharestock andesgotado, in addition to sales through distributors and different channels.”
According to the executive, are powerful tools that – with AI – will unlock much of the day-to-day marketing and sales of the industry and provide a strategic layer that will allow leaders to forecast and plan with great accuracy, as well as always keeping an eye on the competition and trends to sell more and with higher margins.”
NIA is already compatible with the other releases shown at the Neogrid Summit 2024 (NeoMarket, NeoRetail and NeoDistribution) and new connections for the tool to integrate with the other solutions of the Neogrid ecosystem
PromoTrade: hyper-personalized promotions with result measurement
The second major launch of Neogrid is PromoTrade, focused on carrying out promotions collaboratively between industry and retail. With this news, will it be possible to create promotions, actions oftrade marketingandretail media, both in a massive and personalized way. The platform has the potential to impact hundreds of retailers among the largest in the country and the behavior of more than 20 million Brazilian consumers
The solution aims to address a significant pain point in the market that, even with very high investments in commercial funds and the notable importance of promotion for retail, still lacks structured processes, strategic, with transparency and measurement of results. PromoTrade brings a new marketplace proposal to identify shared opportunities among various links in consumer chains with a focus on promotions that deliver a return on investment
"We have, from now on, a platform with unique features from the market perspective. This solution will allow the creation of more opportunities for consumers and unique offers with context and personalization synchronized with assortment strategies, supply and promotional investments between industry and retail, contextualizes Simone
The new platform uses the technology of the Consumer Behavior Management (CBM) tool, developed by Mercafacil, that enables understanding and engaging consumers with personalized actions, як дисконти, cashback, points and draws, whether in the physical environment or online, meeting the demands of omnichannel
