With over 35 years of history, theRi Happy Group, largest toy retail network in Brazil, embarked on a digital and cultural revolution by adopting Google Workspace. Counting on the implementation expertise of theGentrop, it was possible to optimize the daily routine of its more than four thousand employees across Brazil, in addition to revolutionizing your organizational culture
Achieving 83% positive feedback during the 42 hours of training, the goal was not only to optimize and enhance the communication of the Ri Happy Group, but also the efficiency of various areas of the organization. And the company understood that Google Workspace would serve this purpose due to the breadth of its tools and features, taking advantage of the moment of transition to initiate the complex process of digital and cultural transformation. The result was to bring innovation and optimization to work processes, in addition to revolutionizing the internal culture, to make the entire Group more collaborative.
For Paulo Henrique de Toledo Farroco, CDO of the Ri Happy Group, count on a partner like Gentrop, that has already experienced other similar processes, brought a lot of confidence to everyone. "For the Ri Happy Group", this is the first time such a change has happened, but for Gentrop it is the umpteenth time they participate in a transformation project like this, пояснює виконавчий. Having a reliable and experienced partner brought security and made us feel supported. Our experience so far has been very positive.”
The complexity of the process was a recurring concern for the team involved in the project, especially due to the adoption of new tools and the learning journey required for their many functionalities. "Although it is quite complex", the migration process was super smooth with the support of Gentrop. We managed to map out all the difficulties we would face during the project right at the beginning, what made it possible to mitigate errors and potential future problems, goalkeeper Hugo Souza, Infrastructure and Telecom Coordinator. "The Gentrop team was essential", guiding and directing us to make necessary adjustments and adaptations to the infrastructure of the Ri Happy Group.”
Transformation far beyond processes
Cultural transformation was one of the priorities of the project, that aimed at changing the organization's behavior according to its values and promoting a culture that met the market's needs, two clients and the employees themselves.
The Chief Digital Officer of Ri Happy points out that the company is undergoing a significant market repositioning and the choice of Google Workspace came to contribute to the acceleration of this change, which is also cultural and guided the decision. "The idea of placing the Workspace within our business was to exponentially enhance the contribution and co-creation between the areas". The goal is to have work done no longer in an individualized way, how it was in the past, but with a co-creation between the areas for better productivity, the executive account
If the goal is to have all office tools centralized, providing practicality and time savings, Google Workspace makes it easy to switch between email, documents, calendars and chat, without leaving the workplace. By reducing the time spent on this constant switching of applications and dedicating more time to essential tasks, it is possible to optimize productivity.
"Ri Happy is a company that has purposes similar to those of Gentrop". We, as partners, we were able to bring all our training and transformation expertise so that in the end we could tell this story of change with the Workspace, points Alline Antóquio, executive director of Gentrop.
Guiding the transformation from the beginning to after the end
Google Workspace brings innovations to your work environment frequently and, just for that, Gentrop has made Genguide available, a proprietary teaching platform focused on Google Workspace applications, so that Ri Happy employees can continuously develop their skills.
With the aim of teaching the step-by-step process and the functionalities of each app, the solution promotes digital inclusion, simplifies work processes and creates opportunities for employees to reach their full potential. "Within the process of transformation", Gentrop also thinks about the post-migration experience. We always care about the use of the Workspace, besides how the employee experience is after the implementation, explain Alline. "That's how Genguide was born", a continuing education tool that allows us to create a learning path for each employee based on their knowledge and level of expertise.”
By optimizing the use of the new tool and making it available to all employees, it is possible to increase productivity and improve the usability of Google Workspace applications, reducing the load on technical support and making processes more fluid and efficient throughout the organization. The result is reflected in more time for the team dedicated to innovation and customer satisfaction strategies
"The reason for the existence of the Ri Happy group is effectively to satisfy its customers", both external and internal. We hope that this set of Workspace tools brings improvements in the quality of this relationship with our clients and, obviously, an improvement in the quality of our services towards them, concludes Farroco
