Taboola, global leader in large-scale performance for advertisers, announces today a new focus beyond native advertising and a powerful technology platform called Realize. Pioneering in native advertising for over a decade, Taboola has driven the success of advertisers, mainly in positions at the end of articles. Now, the company expands this legacy with the launch of Realize, the first platform in the sector dedicated exclusively to performance at scale, besides search and social
Realize leverages exclusive data, artificial intelligence focused on performance and a growing diversity of inventories and creative formats to achieve strategic objectives. Although advertisers need good solutions for all stages of the marketing funnel, specialization is essential. The platforms that promise to cater to the entire funnel face significant challenges to stand out at each stage. From today, Realize is available to all performance-focused advertisers
The estimate is that US$ 25 billion will be invested annually in search of performance through DSPs and niche AdTech solutions. However, many of these channels lack expertise, scale or data needed to generate the expected results. DSPs usually prioritize video and CTV, great for branding, but not for performance, while AdTech companies often operate on a small scale. Furthermore, 75% of advertisers investing in social media report declining returns, facing challenges such as audience saturation, rising costs and advertising fatigue. The impact of this loss of efficiency can reach US$ 30 billion in advertising investments
Realize is the only independent performance platform that goes beyond search and social, delivering results at scale. With access to an exclusive inventory, proprietary data and advanced AI technology, the platform simplifies performance campaigns, connecting advertisers to millions of consumers on the largest and most trusted publishers in the world, besides OEMs and applications
Main features of Realize
- New inventory: expanding beyond native advertising at the end of items
For the first time, Realize allows advertisers to access display formats and other parts of the extensive network of publishers, Taboola apps and OEMs, including NBC News, Yahoo, Xiaomi and Samsung. Now, advertisers can go beyond traditional native ad placements and reach relevant customers in high-visibility locations within the most trusted publishers and apps in the world
- Advantage of AI and data: measurable results at scale
Realize is powered by an artificial intelligence engine focused on performance, that identifies the best opportunities for campaigns on Taboola's network of publishers and apps. This AI engine benefits from the direct integration of Taboola's code on publishers' pages, what guarantees access to unique signals and data to optimize and position ads more accurately than any other platform on the open web
- Creative freedom: get started quickly with social, display and vertical videos
Realize offers an intuitive experience for performance advertisers, allowing them to use the same creative assets from their display or social media campaigns. He instantly transforms these assets into highly effective ads located in premium publishers and apps
"Every business deserves the chance to grow and succeed", stated Adam Singolda, CEO Taboola. "For a long time", performance advertising beyond search and social was extremely difficult. Advertisers ended up limiting themselves to these platforms simply because there was no viable alternative. Investing in DSPs and CTV is great for branding, but it is not optimized for performance, and working with hundreds of low-scale AdTech companies is not worth the time of marketing professionals. Amazon started in 1994 and, by dominating the book market by the year 2000, managed to expand to the entire e-commerce. This is our 'Amazon moment'
Jeff Ratner, Media President, Quigley-Simpson Data and Analytics, stated: "Taboola's comprehensive approach to ensuring the success of performance advertising is impressive. We have been working with Taboola for many years, and they have always demonstrated the technology and know-how necessary to generate true ROI for our campaigns. The Realize has great potential to go even further, combining effective AI, highly engaged audiences and premium advertising spaces in trusted publishers
Justin Chase, EVP of Media at EVERSANA, highlighted: "As a media agency always at the forefront of performance marketing, we are very excited to use Realize. He brings together the best of both worlds: large-scale audience engagement with a results-oriented AI. This strategic move for performance will certainly bring great benefits to Taboola and its clients
About TaboolaTaboola empowers companies to grow through performance advertising technology that goes beyond search and social, offering measurable results at scale
Taboola works with thousands of advertisers who invest directly in Realize, your advanced advertising platform, reaching 600 million daily active users on the world's leading publishers.Major publishers like NBC News, Yahoo, and manufacturers of devices like Samsung and Xiaomi, they use Taboola's technology to expand their audience and revenue, making Realize a unique solution, with specialized algorithms and unmatched reach
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