Data monetisation to move US$1.24 trillion by 2030, report says.

The global data monetization market is projected to reach US$12.4 trillion by 2030, up from US$4.4 trillion in 2024, according to a study by Дослідження та ринкиThe projected compound annual growth rate (CAGR) is 18.91% over the period.

The report shows that organisations worldwide are transforming data into strategic assets through models such as direct information sales, insights derived from advanced analytics, and data-as-a-service offerings. Technologies like big data, artificial intelligence, and machine learning are driving this movement, enabling the generation of value both in efficiency gains and new revenue streams.

Despite the growth potential, the study highlights significant challenges: privacy, cybersecurity, the quality of databases, and regulatory compliance with standards like GDPR and CCPA. Ethical considerations also come to the fore, as sensitive sectors need to adopt monetization models that do not involve the direct commercialisation of information.

In Brazil, an example is TutorMundi, a platform connecting students and tutors in real time, combining artificial intelligence with human support. Without selling data, the company uses information about questions and learning patterns to personalize support and help schools and institutions identify areas where students need reinforcement. This case illustrates how data monetisation can occur indirectly and ethically, transforming information into social and academic value.

According to the report, companies that combine digital maturity with data governance practices are likely to stand out by 2030. Hybrid models, which combine technological innovation with responsible information usage, will be crucial for global competitiveness.