Apple's augmented reality glasses, the Apple Vision Pro, that combines the real world with digital creating immersive and interactive experiences, it is the company's big bet for 2025, when will a new version be released. And this same Augmented Reality (AR) technology used in thegadgetofbigtech, now, is applied in other solutions revolutionizing various markets and making processes more efficient, innovative and personalized.
This is the purpose of Moki's new tool, company specialized in SaaS (Software as a Service) solutions, and has just launched the Moki Smart Scan in Brazil. The technology, that makes the Apple Vision Pro user travel and interact in another reality, is the same as, now, will help entrepreneurs not face a common problem in their market or store, and that also affects the final consumer: the price discrepancy of products on the shelf and at the checkout. This will be possible through the Moki app, what can be installed on the employees' smartphones, significantly reducing errors and optimizing processes such as inventory verification, restocking of shelves and merchandise audits
The CEO of Moki, Guilherme Werneck, explain about the revolution that AR causes in retail and logistics: "Sectors that traditionally use manual methods and require great human effort are taking an important step towards the digital revolution through augmented reality. Technology not only improves efficiency, but also transforms the way companies operate, offering new possibilities for automation and monitoring that were impossible a few years ago.”
The capacity of augmented reality, incorporated into artificial intelligence, to overlay digital information onto the physical world through the app, create an intuitive interface, allowing employees and entrepreneurs to interact with data and objects in real time. With that, barcode scanners are becoming obsolete and being replaced by smartphones. In addition to simplifying daily work, technology facilitates access to information within companies by using a device that people are already familiar with: the mobile phone. Facilitating, thus, the complete digitization of operational processes. The app also generates data that can be analyzed to further optimize operations.
In logistics, for example, the Moki Smart Scan revolutionizes the way goods are managed. It is possible to scan entire pallets, track items, identify any discrepancies and ensure that the goods are being sent to the correct destinations. This means greater assertiveness, in addition to the reduction of losses and misplacements, avoiding losses for companies due to delivery errors and, consequently, improving the end consumer experience, ensuring that the goods arrive correctly.
The future of business is digital and this integration transforms sectors that need, increasingly, of precision and agility. The use of technology not only eliminates inefficiencies, but also opens new opportunities for companies of all sizes, concluded Guilherme Werneck
