According to a survey conducted by Arval, eight out of ten Brazilian companies already offer at least one mobility alternative for their employees in relation to company cars or public transport. This new perspective on the topic is a consequence of the various recent changes in the world of work, especially with the growth of coworking spaces
According to Daniel Moral, CEO and co-founder ofEureka Coworking, one of the main global networks in the sector, these spaces transform the way people move around cities, since they have flexible operating hours and are located near subway stations, cycle paths and even the workers' houses. "They are environments aimed at those who want to optimize time and reduce the stress of commuting", say
The executive also emphasizes that this segment is essential not only for boosting careers, but also the businesses of companies. Employees can organize their daily routine with ease, dedicating themselves to both their personal and professional lives. This generates greater satisfaction with your contractors, what, besides saving on transportation costs, gain in productivity, complement.
Importance of bicyclesEureka Coworking is an example of how coworking spaces impact the relationship between work and mobility, mainly for emphasizing the relevant role of bicycles. In addition to having units located in strategic points of the city, like Avenida Paulista, in front of the Cyclist Square, the company's buildings encourage coworkers to travel using their own transportation in their own decorations, that simulate bike lanes
Part of this is also due to the fact that Moral is a co-creator of the projectBike Tour SP, initiative that promotes bike rides through different routes in the São Paulo capital. The project has already impacted more than 80,000 people and raises more than 1 ton of food per month
"The bicycle", for me, has always been synonymous with freedom, accessibility, sustainability and well-being, highlights the executive. "It is one of the means of transport that best accompanies a dynamic lifestyle connected to the urban environment", so let's keep motivating our coworkers to incorporate this practice into their journeys, complete
The coworking space is also equipped with all the necessary infrastructure for cyclists, like free bike racks. Furthermore, Eureka supports initiatives like Ciclocidade, Pedal and I Arrived by Bike, as well as Shimano Fest, largest event in the two-wheeled sector
World Car-Free DayStill in Mobility Month, World Car-Free Day was celebrated, on September 22. Therefore, Eureka Coworking held a special event on the day, taking 15 members to explore the city of SP through the Bike Tour SP, what included reception with breakfast at Eureka located inside the Top Center Shopping, starting point of the tour around the São Paulo city
The action also extended to the Eureka Lisbon unit, in Portugal. In the European Mobility Week 2024, what happened between September 16 and 22, the company organized a walking tour in Lisbon for the companies based in the city
One of the main objectives of the initiative is to encourage less polluting mobility, since these vehicles emit a large amount of carbon dioxide into the atmosphere. The United Nations (UN) itself estimates that living without a car can reduce the annual carbon footprint by about 3,6 tons
Moral also adds that the actions can contribute to other people and companies rethinking their relationships with the city. More than saving the lost time in queues and traffic, leaving the car at home creates a mindset that is more collective and focused on the well-being of society and the environment, concludes
