Mercado Livre and the Brazilian Association of Beverages (ABRABE) announce the signing of a collaboration agreement focused on the protection of intellectual property rights of rights holders related to the sector of beverage manufacturers and importers in Brazil, in order to continue ensuring a safe environment and a reliable platform for all your users
With this collaboration, Mercado Livre aims to provide the beverage industry with its entire set, effective tools for reporting products that infringe intellectual property rights within the platform. Furthermore, the agreement establishes an unprecedented partnership to proactively combat the networks behind these criminal practices, through the incorporation of the association as a partner of the Mercado Livre Anti-Counterfeiting Alliance (MACA)
MACA is a strategic response implemented by the marketplace at a regional level since 2021 and is based on collaboration with global brands and public sector authorities to address the challenges presented by digital trade in counterfeit products, with the purpose of protecting users from those who misuse the platform
Through this alliance, buscamos gerar consciência e transmitir a mensagem clara de tolerância zero aos falsificadores. The only way to face this challenge is through close collaboration between different sectors and authorities. Solo trabajando juntos podremos garantizar el éxito de esta iniciativa y seguir ofreciendo una experiencia segura tanto a nuestros usuarios como a los titulares de derechos.explains Paula Fernandez Pfizenmaier, Director of Intellectual Property at Mercado Libre
The initiative, which was recognised by the National Council for Combating Piracy, agency of the Ministry of Justice and Public Security, there are already 27 criminal complaints filed against infringing users in Brazil and in several countries in the region, like Argentina, Chile, Colombia and Mexico have contributed to the seizure of more than 22 tons of counterfeit products
One of ABRABE's strategic pillars is the fight against the illegal alcoholic beverage market. Mainly, because we are talking about consumer safety, preservation of lives, fighting organized crime and ensuring a fair and ethical market. Illegal products, como bebidas contrabandeadas e falsificadas, represent serious risks to public health and fund various criminal activities that impact society as a whole. This Alliance is a step forward in promoting an ideal consumption environment for Brazilian society, highlights the CEO of ABRABE, Cristiane Foja
The beverages sector is one of the most affected by the illegal market in Brazil. Há décadas, ABRABE operates in the fight against the illegal market, recognition of this work with the National Award for Combating Piracy, granted in 2021, by the Ministry of Justice and Public Security. We are proud of the progress in combating and addressing the issue over the years. Being part of the Anti-Counterfeiting Alliance is a clear demonstration of the impact of our actions, consolidating our commitment to the crackdown on counterfeiting and piracy, reforça folha
The agreement reflects Mercado Livre and ABRABE's commitment to the protection of intellectual property and to promoting an ethical and competitive business environment in the Brazilian market
We celebrate the incorporation of ABRABE into our initiative. The union of efforts is essential to eradicate the illegal trade of counterfeit products, adriana cardinali straube afirmou, Legal Director of Mercado Livre Brazil, present at the signing of the agreement
Any information related to the Anti-Counterfeiting Alliance can be found at the followinglink.
