The Mercado Bitcoin (MB) announced that it is implementing ChatGPT Enterprise, company specializing in AI research and deployment. The pillar of this implementation is the technological evolution of MB, through the implementation of AI across all fronts, transforming organizational culture in favor of innovation. The first areas with use cases of the new tools were Engineering, Marketing, Sales, Finance and HR
The contact between the institutions began in December 2022, however the Enterprise package negotiation took place only in June of this year. The advantage of the service contracted with MB is that the transacted data cannot be used for training LLMs (large language models), ensuring that the company's intellectual property is preserved. Other corporations that use this version are Bill and Melinda Gates Foundation, Oxford University, SoftBank, United States government and Moderna pharmaceutical
Furthermore, O MB está acompanhando a plataforma de forma periódica para entender a frequência de uso dos colaboradores e a complexidade das tarefas que estão sendo feitas com auxílio da IA. In this sense, were created groups named champions, que totalizam 17 profissionais que se destacaram na utilização de tecnologia generativa no MB e têm a responsabilidade de colaborar para que a implementação desse recurso seja expandida aos demais funcionários
This partnership is not just about technology, but about reinventing our approach to market challenges. With OpenAI technology, we are prepared to elevate our standards of innovation and efficiency to unprecedented levels, affirms Gleisson Cabral, Director of Artificial Intelligence at MB
Check the use of Artificial Intelligence in different Mercado Bitcoin projects
Engineering: project development optimization with ChatGPT and Copilot (Microsoft)
Marketing and Sales: creation of effective campaigns and personalized approach strategies
Finance and Operations: no-code solutions, in which it is possible to develop responses without using codes, just connecting modules (spreadsheets, social networks, YouTube etc.) à l'IA. Furthermore, there is automation, validation and feedback of spreadsheets
Still, was announced, this month, Os efeitos da IA generativa no trabalho altamente qualificado: evidências de três experimentos de campo com desenvolvedores de software. The study highlighted the effects of Generative AI on highly skilled jobs, guaranteeing a 26% increase in productivity. As an example of the implementation of this technology in practice, O MB conseguiu reduzir o tempo de resposta de um chamado de trading de, approximately, 24 horas para 35 segundos
The next steps are focused on the HR area and the development of a virtual assistant. The recruitment and selection processes will be carried out through AI until the first interview phase. The virtual assistant will be used to resolve customer requests smoothly and with operational efficiency, ensuring that the user remains on the same screen throughout the entire service journey. The goal is for the tool to support different languages, corroborating with the company's internationalization strategy
With 4 million customers in 11 years of operation, O MB reafirma o seu compromisso com a inovação responsável. The implementation of AI will follow the Responsible AI methodology, ensuring that technology complements, e não substitua, the human capabilities
