A survey conducted by MaisMei showed that only 17% of managers who choose this tax regime seek services from accounting professionals. The most requested services are tax declaration 53,22%), followed by the issuance of an invoice 22,63%). Although less in demand, business tips (8,62%) and financial planning (5,71%) also appear as a market opportunity for accountants and accounting firms
The survey analyzed 5.640 micro-entrepreneurs registered in the company's app, that is intended to assist and carry out management tasks of the MEI, to understand the average profile of these managers.
Kályta Caetano, head of Accounting at MaisMei, assess that the scenario can be positive, depending on the point of view, but the low demand for professionals who assist in organizing finances is concerning. We know that the tax regime for the MEI was designed to be more accessible in terms of costs and simplified bureaucratic tasks. Considering that, we can understand that most are able to carry out these tasks on their own, however it is always more prudent to have the assistance of a professional to assess aspects such as average monthly revenue, to avoid exceeding the annual ceiling (currently at R$81 thousand); the regularization of overdue contributions, explain
Within the scope of microentrepreneurs who seek accounting services, 66% only do it when they need to
We realized that the MEIs, in general, are more reactive. That is to say, they still do not see accounting services as a continuous and strategic partnership to anticipate challenges and seize opportunities. A good accounting professional can help improve business strategies, how to have an emergency fund, and even make better use of the social security benefits of the MEI, reinforces Kályta Caetano, reminding the ignorance of a large part of the managers in this last aspect
According to the same survey, 23,49% of individual microentrepreneurs (MEI) in the country, almost a quarter, they do not know that they have social security benefits such as temporary disability assistance and even the right to retirement
