Meetz запускає навчальну платформу для продавців і бізнес-менеджерів

A Meetz, a startup specialising in lead generation and sales engagement solutions for B2B businesses, has just launched Conv Academy, a business school designed to equip sales and sales management professionals with the best market techniques. Designed to maximise team performance from day one, the initiative boasts over 100 hours of practical content, including live online classes and dedicated support. This allows participants to ask questions in real-time and receive personalised guidance, accelerating the learning process.

The modules cover everything from the technical skills of closing deals to implementing a strong sales culture that motivates and inspires teams to achieve ambitious growth targets. In today's landscape, B2B companies face increasingly significant challenges in their pursuit of efficiency and consistent results. According to a survey by RD Station74% sales teams did not meet their 2023 sales targets. The intense competition demands highly skilled sales teams, capable not only of approaching potential clients but also of maintaining ongoing, valuable relationships with them. ConvAcademy emerges as a strategic response to this need, providing training focused on techniques immediately applicable to daily work.

According to Juliano Dias, CEO of Meetz, the platform fills a crucial gap in the B2B sales market: "The lack of structured training is a persistent pain point in the sales sector. Often, salespeople learn on the job, without a solid foundation of techniques that actually work. With Conv Academy, we want to change that. Our proposal is to offer practical learning, from people with experience and market knowledge, that transforms the way sales teams operate, making them more strategic, agile, and efficient."

THE National Research on the Challenges of Sales Team TrainingA study conducted by Play2sell corroborates this view. The study found that 44% of participating companies experience difficulties in training their sales teams, yet 65% of respondents reported increased results after training their teams.

Importance for the B2B market

The B2B sales market has undergone significant transformations in recent years, with digitalisation accelerating the purchasing process and requiring businesses to rethink their commercial approaches. According to the study... Digital maturity in B2B companiesThese companies use a considerable number of technological tools to assist and empower their teams. In total, 32% of them use four to five resources, while 25% use six to ten, and 13% of respondents use 11 or more technologies. 

With ConvAcademy, Meetz plans to train salespeople and raise the bar for business education in Brazil, contributing to the professionalization of the sector and generating more predictable and scalable results. For businesses, this means greater efficiency in the sales process, increased conversion and customer retention rates, and, consequently, higher revenue generation.

Building a strong sales culture is crucial for keeping teams engaged and aligned with company objectives, fostering a winning mindset that goes beyond individual targets and encourages collaboration and innovation. Juliano added that the platform provides ongoing training and a completion certificate.