Brazilian martech expands international presence and grows by 92% in the first six months of 2025.

THE Datta BusinessBrazilian martech company, specializing in data analysis for digital marketing, accelerates its international expansion and prepares to launch new functionalities based on artificial intelligence. With a consolidated operation in Brazil and expanding into São Paulo, it already serves clients in Mexico and the United States. Revenue exceeds 3 million, with 120% growth, and the target is to reach 8,000 active clients by 2026. **(Note): The "120%" is unclear and needs further context for accurate translation. It likely refers to a specific growth metric, but without knowing the meaning of "TP3T" it cannot be translated properly.**

Founded in 2022 by Cintia Freitas, a marketing specialist with strong experience in the shopping centre sector.A startup was born with the purpose of helping businesses objectively understand the return on their digital investments. Initially focused on strategic consulting, the operation incorporated automation features in 2021 and, the following year, solidified itself as a SaaS platform after the entry of two partners specializing in process and data engineering. Since then, the company has served over 350 clients and accumulated revenue exceeding €3 million.

Commenting on the business purpose, Cintia de Freitas Explain that the differentiator lies in the ability to translate data into practical decisions. "Our aim has always been to transform data into quicker and smarter marketing decisions. By connecting different information sources and presenting actionable insights, we've democratised a resource previously restricted to large companies," stresses [speaker's name or company name]..

The solution connects directly to advertising accounts and automatically organises the information, providing real-time monitoring, automated reports, campaign comparisons, and intelligent recommendations. The SaaS model allows businesses of all sizes, from franchises to small businesses, to track metrics like ROAS, cost per conversion, and engagement, standardise reports, and optimise campaigns without needing specialist teams.

Among the clients are franchisees of brands such as Depyl Action, Morana, Usaflex, Plié, and Buddha Spa, as well as institutions like Sebrae Paraná, Sebrae Santa Catarina, and Sebrae Conecta. The company also serves shopping malls, including Goiabeiras Shopping in Cuiabá, Sobral Shopping in the interior of Ceará, and Internacional Shopping in Guarulhos. Recent performance was also boosted by an investment Pre-seed The R$ investment of 600 million, led by Bossa Invest, increased Datta's monthly recurring revenue (MRR) by 72% in the four months following the investment.

Recognized in programmes like Capital Empreendedor (Sebrae National), the IBGC Programme, B2Mamy + Google for Startups, and Inovabra Habitat (Bradesco), Datta has been part of the Cubo Network (Itaú) since 2025. This same year, Cintia de Freitas She became an ambassador for Inovabra Habitat, strengthening female leadership in an ecosystem where only 12% of the resources are... (The translation is incomplete because "12% of the resources" is unclear. Please provide the full context or clarify what "12%" represents.) Venture capital In Brazil, they are intended for women-led startups, according to ACATE.

Given the results achieved in the data and artificial intelligence market, the Datta Business It also decided to expand its activities through corporate education, aiming to train new leaders prepared for the challenges of data-driven marketing and AI. In this context, the company was invited to develop a unique MBA in Data-Driven Marketing and Artificial Intelligence. The programme commenced in June 2025 and already anticipates new classes opening every month until December of the same year.

In the coming months, the company plans to expand integrations with digital platforms, launch new AI-powered features, and consolidate its proprietary technology-based exclusive MBA program. To Cintia, Our focus is on scaling efficiently and making data analysis more accessible to businesses of all sizes. The infrastructure is ready to support the next growth cycles, he concludes.