The month of October is approaching and commerce becomes more colorful and filled with reasons to celebrate Children's Day (October 12). According to the National Confederation of Shopkeepers (CNDL), it is estimated that the date generated R$ 19 billion in retail in 2023, being one of the main commemorative dates of the second half and with great expectations for 2024.
Marisa knows the importance of the date and, therefore, presents its Children's Day campaign, announcing the collection created for the little ones. The content is part of a new creative guideline of the brand titled "Tester Talk", that highlights the location and the conversations that take place there at the moment of purchase decision.
The content also features the new advertising slogan "At Marisa, you can solve everything with a hundred", that shows it is possible to access fashion with quality pieces at an affordable price.
We know that Children's Day is a highly anticipated date for families and that parents want to gift their children something special, but many times the budget does not allow for exorbitant expenses. It was with this in mind that we created the campaign 'At Marisa you solve everything with a hundred', to show that it is possible to find a gift that suits your child at an excellent cost-benefit, comment Karla Longo, Marketing Director of Marisa.
The new collection will be available in Marisa stores and on the e-commerce site from September 19, and features clothing and footwear from its own brand and licensed partners, gathering a variety of options to gift children and please all tastes, be with looks, shoes or accessories customized with favorite characters.E, besides the excellent cost-benefit, for every hundred reais spent on purchases at Marisa, consumers will compete for a Nintendo Switch video game.
