Magalu has just closed the sponsorship of the broadcasts of the Brazilian Championship games on RECORD. The matches take place throughout 2025 and it is another opportunity for the company to get closer to the audience that consumes football and reinforce its brand positioning across the entire national territory, once teams from different states will have their games broadcast by the network throughout the year. Magalu already has a track record in sponsoring sports events, most recently was at the Paris Olympic Games and the 2022 World Cup.
"Football is a national passion and we are all over Brazil with our more than 1,200 stores and our e-commerce". Reaching Brazilian homes through this sponsorship reinforces our brand positioning and brings us even closer to our customers, affirms Aline Queirantes, marketing director of Magalu. We will also promote our products, create dynamics of special offers during broadcasts and take advantage of the space to highlight our product assortment, show that everything the Brazilian needs, має на Magalu ⁇
Magalu will be present in all broadcasts made by RECORD on open TV, no R7.with and on streaming Play Plus. The broadcaster will have the rights to show the matches of the Liga Forte União (LFU), that groups 12 teams from 8 different states, among them, Athletico Paranaense, Atlético-GO, Botafogo, Corinthians, Criciúma, Cruiser, Cuiabá, Fluminense, Fortress, International, Youth and Vasco. The games will be narrated by Cléber Machado and will have Maurício Noriega as commentators, Dodô and Sálvio Spínola, report by Bruno Laurence, Alê Oliveira, Duda Gonçalves, Lucas Pereira, Bruno Piccinato and Jean Brandão. The presentation will be by Paloma Tocci
There will be 38 matches with the company's advertising inserts before the start of the game, during with scoreboard appearances, line-up, commercial break and other moments. There will also be commercial inserts and personalized jingles in other programs of the network such as Jornal da Record, Hello Brazil, Spectacular Sunday, Today, City Alert, Sunday Record and General Balance.
