Magalu revealed today, during the Expo Magalu – event taking place this Wednesday at Anhembi District, in São Paulo – the opening of a mega store in the National Congress, a historical landmark located on Avenida Paulista, in the space previously occupied by Livraria Cultura. Frederico Trajano, CEO of Magalu, shared the news with enthusiasm: “My dream is to put all the company's brands there”
The new concept store will bring together products from all the brands in the group, including Magalu, Netshoes, KaBuM! and Época Cosmetics. "It will be a strategic point for strengthening our physical stores", highlighted Trajan. In addition to offering a wide range of products, the company commits to preserving the historical and cultural spaces of the site, like the Eva Hertz theater, that will continue to promote cultural events
Preservation of Multichannelity
The concept store will follow Magalu's multichannel model, offering customers an integrated experience with services such as Store Pickup. Furthermore, the space will serve as another Magalu Agency, a delivery point for items sold via marketplace. "We want to take it there", for our stock, products from our partner retailers, Trajano concluded
