The Integrated Store, one of the references in automation and data intelligence for e-commerce, anunciou un nuevo proyecto en colaboración con Next10 para impulsar la nueva línea de fitness de Neymar. With data intelligence and AI solutions, A Loja Integrada foi responsável por desenvolver a operação da loja do atleta para otimizar a sua eficiência operacional.
The R$ 5 million investment in the Loja Integrada data lake structuring allowed for the centralisation of large volumes of data, optimising customer profile mapping and automated retargeting. According to Victor Popper, CEO of Loja Integrada, only in the last year, the stores that used data-driven resources and automation from Loja Integrada generated over R$ 30 million in sales recovery. With more than 2,7 million shops already created, our platform stands out for its ability to safely and efficiently meet proposals of different sizes and levels of challenge. We want to show that robust solutions, como as utilizadas na Loja do Neymar, they may be within reach of small and medium entrepreneurs, helping them grow with data intelligence and automation, explain Victor.
According to Victor Popper, one of the biggest challenges for online sellers is not to rely solely on marketplaces. The challenge was to connect consumers to the own store, not only at launch, but also in future purchases to maintain engagement. With that, among the custom solutions developed by Loja Integrada in partnership with the Next10 development team for the project, they stand out engagement strategies in the purchasing process, como descontos progressivos e a disponibilização de cartões físicos exclusivos e coleccionáveis, released according to the added value to the cart and delivered along with the order.
The customization freedom of the Loja Integrada API still allowed the Next10 development team to build a custom front-end structure for the end customer
In light of the success of the Neymar line, The Integrated Store feels motivated to expand its technology, bringing data intelligence and automation agility to new strategic partnerships, como a da Next10” finaliza o CEO
