Brazil has taken on, during COP29, the commitment to reduce its greenhouse gas emissions by between 59% and 67% by 2035. In a scenario where the Country discards 2,4 billion kilograms of electronic waste per year, according to the E-Waste Monitor, using reverse logistics will be an important strategy to achieve these goals
The reuse of materials, allied to the reduction of waste discarded in landfills, contributes directly to reducing the extraction of natural resources and emissions, aligning the country with global climate goals
An environmental and economic challenge
The telecommunications sector is among those that generate the most electronic waste in Brazil. Modems, used routers and decoders, for example, millions of tons of discarded materials are generated annually. Reverse logistics proposes an alternative. Through collection processes, triage, refurbishment and recycling, these devices return to the production chain, promoting the circular economy.
Carlos Tanaka, founder of PostalGow, reconditioning extends the lifespan of equipment, reducing the need to manufacture new products and, consequently, the environmental impact associated with the extraction of raw materials.”
Technological integration for greater efficiency
PostalGow is one of the companies leading reverse logistics initiatives in the telecommunications sector. With over 9 thousand collection points in Brazil, the company uses technology to track every stage of the process.
The DevolvaFácil platform, created by PostalGow, integrates ERP systems of contracting companies, allowing for efficient management and real-time monitoring
Technology is an important ally in reverse logistics. Integrated systems ensure traceability, efficiency and transparency, from collection to disposal or reuse of materials, detail Tanaka
In the PostalGow Distribution Centers, the equipment undergoes automated screenings that identify items suitable for refurbishment or recyclable. This reduces waste and increases the reuse of materials, contributing to the reduction of emissions associated with disposal and the production of new products
Contribution to climate goals
Reverse logistics also helps Brazil meet the goals set at COP29 by reducing greenhouse gas emissions at various stages. The refurbishment of electronic equipment, for example, requires less energy than the manufacture of new devices. Recycling allows for the reuse of metals and plastics, reducing dependence on the extraction of natural resources
According to studies from the University of São Paulo (USP), the reuse of materials can save up to 20% on production costs and significantly reduce industrial emissions. Furthermore, efficient collection practices prevent waste from being sent to landfills, where gases like methane are generated, that has a high impact on global warming
The future of reverse logistics in Brazil
With stricter regulations and ambitious climate goals, reverse logistics will gain even more relevance in the coming years. PostalGow is expanding its operations, investing in new technologies and expanding its network of collection points and Distribution Centers
We are ready to help Brazil meet its climate goals, promoting a more circular and sustainable economy. Our commitment is to transform electronic waste into opportunities for the market and for the planet, finishes Tanaka
