A liveSEO, one of the largest SEO companies in Brazil, announced the acquisition of part of YAV, a consultancy specialized in e-commerce and marketplace. The formation of the group aims to unite different companies to serve the marketing market, consulting and technology, offering specialized services in various areas
With six years of experience in the market, this is the first acquisition of liveSEO. The company recorded a growth of over 300% in the last four years and, in 2023, it has a team of 120 employees and 10 partners
Founded in 2019, YAV has been showing consistent growth, standing out for success cases such as that of Bayard Sports, that increased its revenue by 360% since the beginning of the consultancy. The founders' expectation is to drive the brand's growth through the exchange of experiences among the group's professionals
liveSEO and YAV already had a partnership relationship, what was fundamental for the purchase decision. According to Lucas Maranho, CEO of liveSEO, It is common for larger companies to acquire smaller competitors to increase their power in the market, but that is not the case. We are expanding our market presence with partners who have a vision aligned with ours and who are willing to grow in the technology and e-commerce segment with maturity.”
Currently, liveSEO serves clients such as Serasa, B3, Wella, Havan and Seara, with over 200 projects distributed across e-commerce and e-business in different segments. The acquisition is part of the organization's strategic planning and, according to the CEO, it is one of the great actions that are to come
