LinkedIn, the largest professional network in the world, is consolidating as an essential platform for B2B marketing, especially in Brazil, where more than 3 million companies already use the resources. A HubSpot survey indicated that LinkedIn is 277% more effective in capturing B2B leads, when compared to other social networks. Furthermore, four out of five users of the platform are decision-makers in business, what reinforces the importance in the market
According to the study The B2B Marketing Benchmark, commissioned by LinkedIn to the Ipsos Institute, 84% of Brazilian B2B marketing professionals feel confident in generating revenue in the next year, and 76% expect an increase in sector budgets. Amid this growth perspective, challenges such as the complexity of B2B buying cycles, that require an average of 17 interactions before closing a deal, lead companies to prioritize building relationships as a main strategy
ForGabriel Preuss, LinkedIn Ads specialist and responsible for generating over 1,7 million leads for B2B and high-ticket solutions, LinkedIn has become the center of marketing among companies in Brazil. "Brands have realized that LinkedIn is where decision-makers really meet". Furthermore, the platform offers robust tools for segmentation and engagement, what makes the return on investment in LinkedIn Ads highly competitive, highlights Preuss, who is also the CEO ofRaizhe,performance digital marketing agency and consultancy.
LinkedIn has introduced new tools to strengthen B2B marketing, like The Wire, that allows companies to promote video ads alongside content from renowned media outlets, like Bloomberg and Forbes. These advances reflect the trend of a more creative and value-based strategy, with 66% of B2B marketing professionals betting on innovative approaches to engage customers and increase conversions, according to the Ipsos study
With the growing relevance of the network in the B2B landscape, LinkedIn is becoming a key piece in the recruitment strategies of Brazilian companies. Raizhe is a reference in providing solutions related to the resource, managing over R$ 1 million on the platform and, inclusive, leading international expansions exclusively on LinkedIn Ads. Preuss emphasizes that the focus on building trust is what differentiates the system. LinkedIn fosters a genuine connection between businesses and clients, what is fundamental to strengthen trust in the B2B environment, закінчує
