LinkedIn solidifies B2B marketing leadership with innovative ads and tools.

LinkedIn, the world's largest professional network, is solidifying its position as an essential platform for B2B marketing, particularly in Brazil, where over 3 million businesses already utilise its resources. A HubSpot study found LinkedIn to be 277% more effective in generating B2B leads compared to other social networks. Furthermore, four out of every five platform users are business decision-makers, which underscores its importance in the market.

According to the B2B Marketing Benchmark study, commissioned by LinkedIn from the Ipsos Institute, 84% of Brazilian B2B marketers are confident in generating revenue next year, and 76% expect an increase in sector budgets. Amid this growth outlook, challenges such as the complexity of B2B buying cycles, which require an average of 17 interactions before a deal closes, are leading companies to prioritise relationship building as their principal strategy.

Для Габріель ПройсA LinkedIn Ads specialist, responsible for generating over 1.7 million leads for high-value B2B solutions, has made LinkedIn the central marketing hub for businesses in Brazil. "Brands have realised that LinkedIn is where decision-makers truly congregate. Furthermore, the platform offers powerful tools for targeting and engagement, making the return on investment in LinkedIn Ads highly competitive," highlights Preuss, who is also CEO of... Please provide the text you would like translated from Portuguese to UK English. "Raizhe" on its own isn't a sentence or a phrase, so I can't translate it.Digital marketing agency and consultancy, focusing on performance. 

LinkedIn has introduced new tools to strengthen B2B marketing, such as The Wire, which allows businesses to promote video ads alongside content from reputable media outlets like Bloomberg and Forbes. These advancements reflect a trend towards more creative and value-driven strategies, with 66% of B2B marketers relying on innovative approaches to engage customers and boost conversions, according to an Ipsos study.

With the increasing importance of networking in the B2B landscape, LinkedIn is becoming a key piece in the recruitment strategies of Brazilian companies. Raizhe is a benchmark in providing solutions related to this resource, managing over R$1,000,000 on the platform and even leading international expansions exclusively through LinkedIn Ads. Preuss highlights that a focus on building trust is what differentiates the system. "LinkedIn fosters a genuine connection between companies and clients, which is crucial for strengthening trust in the B2B environment," he concludes.