the hunger aiqfome, largest delivery app in the countryside and 2nd largest in the country, continues firmly implementing digital technology in the rural cities where it operates – and the latest action aimed at the patrons of the app's partner establishments brought to light the importance of this paradigm shift: the consumers of the stores in the quiet region of Guarapuava, interior of Paraná, who were shopping at the Superpão Saldanha supermarket, at the Di Família Pharmacy and at the MZM Pet Shop Ration Wholesale, had their orders delivered by a limousine that circulated through the streets giving rides to customers who agreed to participate in the initiative. The activity took place completely free of charge. The action was created by the marketing team of aiqfome and aimed to show people that they can shop in a different and extremely comfortable way: through delivery
The idea was to create an interactive experience with the customers so that, with time, these actions generate a change in behavior. For Diane, pharmacist from one of the partner establishments involved in the action, the Family Pharmacy, the aiqfome app has been contributing to the growth of local businesses.
"The action with the limousine is very interesting because it brings visibility to the pharmacy and to aiqfome". An innovative initiative, different from everything I've ever seen. It is legal because it provides a treatment that the client deserves, a VIP service. We have had a partnership with the app for two years and it has been contributing a lot to us reaching people that we might not have at the pharmacy counter, but through aiqfome and the ease of making the purchase, we managed to reach this audience. I believe that with the passage of time, the trend is only to increase customer demand for the app, said to the partner
"Besides the lack of time or even willingness", delivery can also solve the problem of difficult-to-transport purchases. The intention with this action was, in addition to encouraging the change of habits in the interior of Brazil, show the user that they can order much more than just food on the aiqfome app, and in a "different" way – therefore we approached partner establishments from various segments for this action, users of different profiles and different needs –tells Gabriela Terra, Marketing Manager of the app.
Aiqfome is the first delivery app in Brazil, has over 6 million users and operates in more than 700 cities and is the 2nd largest in the country. Born in 2007, in Maringá/PR, has been part of the Magalu Group since 2020 making up the food delivery vertical. In the app, it is possible to order food, water, gas, drink, bakery, pharmacy, pet shop items and much more. The brand has consolidated its presence in new regions, promoting robust growth and expanding its network of partners
In the capitals, the delivery of everything — market, pharmacy, pet shop, drinks, among others, it is more common than in the countryside, because in large centers everything is farther away and people are forced to have more convenience to manage their daily shopping. Therefore, we want to normalize this experience also in the countryside, because this region is our specialty – besides delivery being a business opportunity, it is also a way to increase accessibility to products in these regions, a convenience more than necessary. For a long time, the delivery sector focused only on the capitals, leaving the interior unattended, but small towns have a lot of potential to boost the segment. The desire to democratize technology has always driven us and, therefore, we will always be willing to encourage a change in behavior in these regions through campaigns and actions, proving that ordering everything for delivery is as simple as ordering food – initiative that, inclusive, has been a very well-established behavior in the countryside – account Igor Remigio, Co-founder and CEO of aiqfome
