Artificial intelligence is rapidly becoming an essential skill for all professionals, especially for the leadership. Data from a new survey conducted by LinkedIn, найбільша професійна соціальна мережа в світі, they show that, globally, three times moreexecutive-level managers added skills related to AI – como engenharia de prompts e ferramentas de IA generativa – compared to your profiles two years ago
The movement occurs in a global scenario in which88%business leaders state that accelerating AI adoption is a priority for their businesses in 2025.In Brazil, this sense of urgency is even more evident: the research reveals that74%local leaders consider "helping the organization adapt to changes caused by AI" as very important, in front of63%of the world average
“The Brazilian leaderships are demonstrating a pragmatic stance towards technological transformation. There is a clear disposition for change, but also a critical awareness of the challenges, mainly in the balance between innovation, sustainability and social impact. The road is still long, mainly when we think about the inclusion of AI in the complex layers of the labour market and the socioeconomic structure of the country, but we already see a strong movement in many sectors”, affirmsMilton Beck, General Director of LinkedIn for Latin America and Africa.
Although global leaders have1,twice the chancemore likely to add AI skills to their LinkedIn profiles than professionals of other hierarchical levels, not everyone feels fully prepared to use technology. Four out of ten C-level executives worldwide cite their own organisations as a challenge to AI adoption, citing factors such as lack of training, doubts about return on investment and lack of structured change management strategies
Changes in leadership and impact on business
Globally, with the growing demand for AI literacy, technology also begins to influence recruitment practices: 8 out of 10 leaders say they are more likely to hire candidates with proficiency in AI tools, even if they have less traditional experience
The Brazilian perspective on the transformation of work with AI, however, it is more critical. Only 11% of executives in Brazil strongly believe that AI will create more jobs than it will eliminate, half of the global average of 22%. There is also skepticism regarding the balance between sustainability and financial performance – 39% of Brazilian leaders strongly disagree that both walk together, compared to 30% globally
Training to boost AI adoption
To support professionals in the adaptation process, LinkedIn and Microsoft are offering free artificial intelligence courses until December 31 2025, with Portuguese subtitles and certification
- AI for Organizational Leadersaimed at empowering executives to make strategic decisions about the use of AI, assessing business impacts and driving growth
- AI for Managersfocused on teaching managers to use generative AI to make meetings, feedbacks and more efficient team management
Methodology
Habilidades de alfabetização em IA para executivos de alto nívelResearchers from the LinkedIn Economic Graph analysed the proportion of over 1 million senior leaders (vice-presidents and C-level executives) from large companies (with more than 1.000 employees) in 16 countries (Australia, Brazil, Канада, France, Germany, India, Ireland, Italy, Mexico, Netherlands, Singapore, Spain, Sweden, Об'єднані Арабські Емірати, United Kingdom and United States) that listed at least one AI literacy-related skill in the respective year, comparing this group with the proportion of all other professionals who also listed at least one AI literacy skill in the same period
Pesquisa global de altos executivosGlobal survey with 1.991 C-level executives (Chief Executive Officer, Chief Human Resources Officer, Chief Marketing Officer, Chief Revenue Officer and Chief Technology Officer) in nine countries (Australia, Brazil, France, Germany, India, Singapore, Об'єднані Арабські Емірати, United Kingdom and United States, operating in companies with more than 1.000 employees. The fieldwork was conducted by YouGov between 26 November and 13 December 2024
