Building a brand in the digital environment requires strategy, planning and careful execution. To ensure that the product reaches the target audience and meets expectations, it is essential to follow specific steps, from conception to post-launch. Furthermore, counting on an effective sales platform can be the differentiator for success, especially in the competitive infoproduct market
Experts already predict that the e-commerce conversion rate will continue to rise as companies further develop their online stores and user experience. This trend highlights the importance of a technological infrastructure that is robust beyond the launch, providing also the scalability and continuous management of the product
Renatto Moreira, CMO is one of the founders ofTictonext to Guilherme Petersen, emphasizes the importance of detailed planning and choosing the right platform for the success of a digital launch. The preparation for the launch of a digital product begins long before the official date. It is essential to know the audience, define a clear strategy and, перш за все, count on a platform that enables everything from creation to distribution and real-time results analysis, affirms Moreira
The importance of the first steps
Strategic planning is the foundation of any successful launch. Identify the ideal consumer, mapping the customer journey and setting clear goals are steps that cannot be ignored. Without a clear plan, the launch may fail to generate the desired impact. It is essential that all parties involved are aligned and that the strategy is constantly reviewed, observe Moreira. Furthermore, a detailed schedule, which includes everything from the preparation of promotional materials to the definition of distribution channels, helps to avoid setbacks
A digital platform that can absorb a large volume of sales makes a difference from the start. A Ticto, for example, offers solutions that facilitate the management of all stages of the process, allowing infoproduct creators to focus their efforts on creating and promoting content. "Who launches a product in the online environment needs to be able to focus on creation and on the relationship with their audience", while there is a whole system supporting you behind the scenes, in the operational part. One of the biggest initial challenges is having an entrepreneur trying to juggle multiple roles. Outsourcing the technological part is an investment to prevent mistakes that can become quite costly later on, highlights Moreira
Technology in favor of the infoproduct creator
The use of advanced technology facilitates the launch of digital products and provides important data to be considered for future releases. The platforms that integrate data analysis tools and marketing automation allow infoproduct creators to make more informed decisions and adjust their strategies in real time. "Technology allows you to better understand your audience's behavior and", thus, personalize your offers aiming for even better results. More than ever, data is money, resume Renatto Moreira
Furthermore, security and compliance with regulations are fundamental aspects to be considered when choosing a digital platform. A Ticto, for example, continuously invests in security measures to ensure that customer data is protected and that transactions occur safely and efficiently. Trust is a key factor for the success of any info product. With a secure platform, you create a trustworthy environment for the client, what is essential for business growth, concludes Moreira
