The Kwai Shop, marketplace integrated with the short video app Kwai, established a strategic partnership with Olist, ecosystem of solutions for SMEs that has more than 50 thousand clients, to optimize the management of sellers operating on the platform. Integration allows for the automation of processes such as inventory control, orders and finances, making the operation more efficient and contributing to business growth
With the new integration, merchants using Olist's ERP system can import orders automatically, create mass ads and track the entire sales flow – from approval to product collection. Furthermore, the system offers features such as picking list and checking of packaged products, making everyday life easier for those who sell online
The partnership reinforces Kwai Shop's strategy to expand its e-commerce ecosystem and attract more local sellers. The Olist base has around more than 50 thousand assets, what should drive the entry of new entrepreneurs onto the platform. To start selling, it is necessary to have a collection address in the state of São Paulo
Officially launched at the end of 2024, after a testing phase since 2023, Kwai Shop has already grown 1300% in daily purchase orders over the past year. During Black Friday, for example, live commerce activities generated over R$ 4 million in sales and totaled 300 hours of live broadcasting, proving the potential of the combination between short videos and digital commerce
The Kwai Shop houses a wide variety of products – like electronics, home items and makeup – and offers benefits such as reduced commissions for new sellers. With over 65 million users in Brazil, Kwai continues to expand its presence as a relevant channel to boost the revenue of brands and entrepreneurs on a viral social network
The integration with Olist is available directly in the ERP system, and the connection process is simple: just access the integrations menu and search for "Kwai Shop"
