A Koin, fintech specialized in financial solutions for digital commerce, expands its operations in the Pix Installment segment by establishing new strategic partnerships with major brands in the Brazilian retail sector. Companies like Boca Rosa Beauty, Marisa, Livelo, TNG and Livo start offering the Buy Now option, Pay Later (BNPL) – or Buy Now, Pay Later –, that allows consumers to purchase products immediately and pay in installments without the need for a credit card.
Pix Installments is consolidating as an accessible alternative for those seeking financial flexibility. With the possibility of splitting payments via Pix transfer, the solution broadens access to credit and facilitates the purchasing journey, benefiting both consumers and retailers. The evolution of e-commerce and the increased use of Pix by Brazilians have stimulated the need for the market to diversify payment methods. Therefore, Pix Parcelado is one of the big bets for BNPL, explain Ignacio Croce, commercial director of Koin.
Brands strengthen Koin's payment ecosystem
The new partners of Koin are references in their segments. A Boca Rosa Beauty, led by the influencer Bianca Andrade, moves millions annually in the beauty sector. A Marisa, fashion retail giant, and Livelo, leader in reward programs, connect thousands of consumers to products and experiences. Yescoo stands out for its varied mix of clothing, while TNG is recognized for its quality and contemporary design. A Livo, consolidated in the premium eyewear segment, reinforces the diversity of the fintech's client portfolio.
According to the executive, the BNPL, together with Pix, represents the digital payment method with the greatest growth potential in the Country. "The BNPL proposal is to offer a more accessible and uncomplicated payment experience", highlights. According to the deadlines and the conditions, installment payments can be made interest-free or with reduced rates, becoming an attractive solution for different consumer profiles.
The arrival of major brands to Koin's portfolio confirms the growth trend of BNPL. "In our surveys", we identified that 25% of the 100 largest national e-commerces offer BNPL as a payment option, and projections indicate that the Brazilian BNPL market is expected to exceed US$ 10 billion in the coming years, comment Croce
