AIpsos,one of the world leaders in market research, announces the acquisition of Ipec Intelligence in Research and Strategic Consulting, one of the main players in public opinion and political research in Brazil
Founded in 2021 by executives from IBOPE Inteligência, Ipec is recognized for its expertise in opinion research and political analysis, through qualitative and quantitative studies, both online and offline. The company also conducts consumption studies in the brand areas, communication and products. Has unique capabilities, mainly when it comes to high complexity projects that need to adequately represent the diverse perspectives of the large and varied Brazilian population
I am very happy to welcome the Ipec teams to Ipsos. This acquisition allows us to expand our public opinion offering in Latin America and meet the growing demand from our clients for high-quality research in Brazil, based on our 30 years of experience in the country, says Ben Page, global CEO of Ipsos
This movement arrives at a crucial moment. As the market goes through a period in which research, data and insights are essential, our partnership with Ipec offers a strategic advantage for companies, brands and institutions that seek to understand social changes and the constantly evolving consumption trends, comment Marcos Calliari, CEO of Ipsos in Brazil
We are very pleased to join Ipsos, one of the largest market research companies in the world. We are convinced that this union will bring significant benefits to our clients and collaborators, in addition to opening new opportunities for growth and development, adds Marcia Cavallari, CEO of Ipec
