With the search for qualified professionals becoming increasingly competitive, offering a good salary is no longer enough to attract and retain talent. Happiness in the workplace has become a strategic differentiator, with direct impacts on productivity, creativity and financial results of companies
Studies indicate that happy employees are more productive. According to the Harvard Business Review, satisfied employees can show an increase of up to 30% in productivity. In areas such as sales, these professionals can achieve results 37% higher. A positive environment reduces stress levels, increasing overall satisfaction and reducing staff turnover, what generates significant savings in hiring and training processes
For Carla Martins, віце-президент SERAC, corporate solutions hub reference in the accounting areas, legal, educational and technology,one of the major challenges for organizations is ensuring that employees are happy not only because of financial gains, but through the experiences and values provided by the company. Que faz na tua organização para que as pessoas fiquem lá sem ser pelo salário? The answer to this question should be at the heart of the strategic planning of any Human Resources department, affirms
Strategies beyond the salary
For Carla Martins, investing in employee well-being should be part of a broad corporate strategy, in which leaders play an essential role. Creating an environment that values and motivates the team is essential. This includes recognising achievements and providing conditions that promote work-life balance, evaluate
The vice-president of SERAC emphasizes that focusing on employee happiness is not just an HR practice, another strategic decision. Companies that prioritize their teams reap the benefits in the form of greater engagement, reduction of operational costs and better long-term financial results, say
Carla believes that a welcoming and inspiring environment creates a positive cycle, where employees reciprocate with greater dedication and innovation. By adopting a proactive and well-being focused approach, companies do not just retain valuable talents, but also create a strong organizational culture, capable of facing the challenges of a constantly evolving market, закінчує
Confira as estratégias sugeridas por Carla Martins para uma empresa investir em felicidade corporativa
- Recognition of achievements Celebrating success is essential. No SERAC, we value those who achieve targets and make significant deliveries. We have already distributed prizes such as trips, money and we even raffle a car. These actions create a stimulating and rewarding environment, Carla stands out
- Promotion of work-life balance: Flexibility at work, como horários adaptáveis, ajudar a atender às necessidades dos colaboradores
- Professional development programs: Investing in training, courses and growth opportunities demonstrate commitment to employees' future
- Benefits focused on well-being: Mental health plans, psychological support and initiatives that promote physical and emotional health are increasingly valued
- Cultura de feedback e comunicação: Ouvir os colaboradores regularmente e implementar melhorias com base no que é partilhado fortalece o sentido de pertença
