A Grande Feira do Varejo NRF 2025, largest global event in the retail sector, happened in January, in New York, gathering specialists to discuss the main market trends. Among the participants were the Paraná businessmen Emilio Silva, CEO da Datasoul, and Eduardo Córdova, CEO of market4u, que trouxeram as suas análises e experiências diretamente para os membros doMasterboard Club, in Curitiba
During the event, Emilio Silva and Eduardo Córdova highlighted the main insights from NRF 2025 and how these trends are expected to impact the Brazilian market
Datasoul specialises in the digital transformation of medium and large-sized companies, having implemented over 300 projects in 14 countries over 15 years. For Emilio Silva, CEO of the company, The retail of 2025 will be based on the balance between technology, personalisation and environmental responsibility
Consumers will seek authentic connections with brands, valorising companies that promote a sense of community. Furthermore, artificial intelligence will replace individual applications, tornar a experiência de compra mais fluida. Another essential point will be the brands' leadership in environmental initiatives, with more durable and sustainable products, explain Emilio, que alerta, however, para o risco de uma fadiga digital no retalho. The excess of viral trends will lead consumers to increasingly value nostalgia and storytelling as competitive differentiators, highlights
Five trends that will transform retail in 2025
Market4u is the largest microfranchise in Brazil, with more than 2.185 shops and 600 franchisees across the country, according to the Brazilian Franchise Association (ABF). Eduardo Córdova, CEO of the brand, shared five key trends for the retail sector in 2025
Artificial Intelligence (AI) and automation – AI agents will revolutionise the organisation of distribution centres and the shopping experience, increasing efficiency and reducing costs
2-The evolution of brick-and-mortar stores –Despite the growth of e-commerce, 80% of purchases still happen in person. To attract consumers, the shops will need to become spaces of experience and entertainment
Uso estratégico de dados – The ability to collect and interpret data will be decisive in providing personalised and effective actions
4-Propósito como factor de competitividad – Companies with clear and consistent missions will have a competitive advantage, pois isso fortalece o envolvimento dos consumidores, collaborators and partners
5 Novas tecnologias para otimização do retalho – Innovations such as smart bracelets, self-checkouts automatizados e robots de entrega já são realidade em alguns países e devem ganhar espaço no Brasil nos próximos anos
According to Eduardo Córdova, before adopting these technologies, retailers need to ensure their internal processes are organized. The first step is to structure the business foundation. It is no use investing in AI if the company does not collect and organise its data well, alert the CEO of market4u
The meeting was organised by the Masterboard Club, a community created in 2017 that promotes the exchange of experiences, learning and strategic connections among entrepreneurs
