Interest in the use of Artificial Intelligence (AI) has been increasing in recent years and has reached not only individuals but also organizations. In 2024, 72% of companies in the world have already adopted this technology, a significant advance compared to 55% in 2023.The information is from a survey conducted by McKinsey & Company, a global consulting and management firm.
But it's not just companies that are benefiting from technology, that goes far beyond the known Chat GPT. Anyone who works in sales has already noticed that AI can be very useful, for example, to organize routines and thus enhance the efficiency of your activities.In addition, it is a way for professionals to remain competitive and updated with the market
This is the assessment of the president of the regional council of commercial representatives of Paraná (CORE-PR), Paulo Nauiack, that highlights how AI is already present and positively influencing the sector. The sales representative is already using artificial intelligence. An example is routing, an essential process for the organization of the daily work of these professionals. To make your itinerary, when you use the app, be it the app that is Maps, Waze, is using artificial intelligence
According to Nauiack, the key to maximizing the benefits of AI lies in familiarity and consistency of use. "Enjoy! Use, play, make this intelligence friendlier for you, make this a routine. As you use the AI, whatever it may be, gaining greater confidence, she will start giving you better answers and you will be more efficient.”
The president of CORE-PR emphasizes that AI does not replace the sales representative, but rather complements your skills. You will not be replaced by AI, you will be replaced by someone who, how are you, know how to use artificial intelligence.He emphasizes that the effectiveness of AI is directly linked to the quality and quantity of information provided. AI will give us answers as we feed it, значить, the better the flow of information and knowledge is, the consistency of data that can be offered to your artificial intelligence, the answers will be better.”
Nauiack observes that the use of AI is already a reality in companies and among customers, being a competitive differential to understand and anticipate these practices. "The company you represent already uses AI to map the market", with interaction with your competitors, to understand what is being done. In the same way, your client also uses, so anticipate yourself, use, try to find out what he is doing, what are you using, how are you using, and this will make your life easier.”
