Companies from various sectors have turned to artificial intelligence (AI) to enhance the funnel journey, that is to say, the path a customer takes from the first contact to the purchase, passing through various stages of knowledge, consideration and decision. The use of AI allows organizations to personalize communication with buyers, making interactions more efficient. This advancement has shown promising results in sales and marketing strategies
Segundo uma pesquisa da Ebit/Nielsen, companies that use artificial intelligence resources record an average growth of 15% in their sales and 10% in customer satisfaction. The research highlighted that personalization and automation are key factors for these results, since they allow a better understanding of consumer behavior and the offering of solutions more suitable to their needs
Alan Nicolas, AI business specialist and founder ofLendár Academy.Eu.A, emphasizes the importance of a personalized approach. To truly contribute to sales growth, it is essential that it is programmed with a personality that engages with the target audience. Isso significa criar um estilo de comunicação que esteja alinhado com os valores e expectativas dos clientes, affirms
The importance of style and personality in AI
It is mistaken to think that the only option is an Artificial Intelligence that sounds robotic. She can acquire different personalities to communicate more and more fluently with consumers. The first methodology to achieve this is behavioral data analysis. From large volumes of information, AI identifies patterns and preferences, adjusting your communication to be more convincing
Another method is the incorporation of more common and everyday dialogue elements. When using advanced natural language processing (NLP) models, Artificial Intelligence can imitate human communication style, creating messages that seem more authentic. This helps to establish a stronger connection with customers, increasing the likelihood of closing the sale
Finally, AI can be trained through constant analysis. With each interaction, the tool learns from customer responses, adjusting the approach to better meet your expectations. This learning ability is essential to maintain the effectiveness of conversations over time
Practical applications
At the top of the sales funnel, AI can be used to attract potential clients through personalized advertising campaigns. When analysing demographic and behavioural data, Artificial Intelligence creates ads that are more likely to capture the target audience's attention. La personalización en la parte superior del embudo es muy importante para captar la atención en un mercado saturado. AI allows companies to stand out in a world of content, publicações e concorrentes disputando a atenção dos clientes em potencial, salutes Alan Nicolas
No meio do funil, AI facilitates lead nurturing with personalized content. Sending targeted emails and exclusive offers, the tool keeps potential customers engaged and progressing in the purchasing process. They receive the right information at the right time, what proves effective in the long term
At the bottom of the funnel, AI can help close sales through personalized product recommendations and automated customer support. Este conteúdo recomendado com base em IA é especialmente eficaz, considera o histórico de compras e as preferências do cliente, offering products that truly meet your needs
Therefore, a personalisation and training of the language model are essential to ensure that the customer feels welcomed and has no doubts about the product or service. Artificial intelligence is a powerful tool to boost sales at all stages of the funnel journey. By adopting a flexible approach, companies can create more advanced shopping experiences and strengthen customer loyalty. Selling is nothing more than creating lasting connections, concluded Alan Nicolas
