In the fast-paced rhythm of digital and sustainable transformation, innovation is no longer an isolated process within companies and institutions. She demands collaboration, exchange of ideas and the ability to bring together different experiences to achieve faster and more effective results. This is the central concept of "open innovation", a model that has been gaining traction in the private and academic sectors, allowing companies, universities, research centers and other entities work together to create innovative solutions
In the episode "Open Innovation" of the podcast Roots of Innovation, promoted by the Foundation for the Development of Agribusiness Research (Fundepag), that will air starting from March 27, on the Foundation's channels on YouTube and Spotify, the theme is explored by the general director of the Food Technology Institute (Ital), Eloísa Helena Garcia; by the Head of Climate Change and Circularity at Natura, Fernanda Fachini; and by the Specialist in Technological Innovation and Development of New Businesses at Fundepag, Luciana Teixeira; with the moderation of journalist Monaliza Pelicioni
Each of them brings a unique perspective on the importance of collaboration between the private sector, the research institutions and emerging technologies to promote an innovation that meets the real needs of the market and society. For Eloísa, in practice, open innovation allows the use of expertise from different areas without the need to have all the knowledge in-house. "Many times, companies do not have the necessary intellectual capital to do everything on their own. Collaboration is essential to achieve results that, individually, would be harder to conquer, affirms
In turn, Fernanda highlights Natura as an example of success in open innovation, since more than 70% of your innovations arise from this collaborative model, connecting different sectors to develop more comprehensive solutions. "This approach allows us to integrate diverse knowledge and create more effective solutions", affirms the specialist, for the past 20 years has been leading open innovation projects in the company
Challenges and Advantages of Open Innovation
While closed innovation limits the process within the walls of the company or research institution, open innovation allows different actors to contribute their knowledge and experience. According to Luciana, however, for open innovation to work effectively, it is necessary to rely on legal instruments that ensure security for all parties involved. As the results of these projects can take years to materialize, it is essential to define from the outset what the rights and obligations of each participant will be. Companies usually worry about the benefits they will have in the end, but it is necessary to mature the mindset and see the bigger picture. Many challenges are too complex to be solved alone, and the collaboration, with well-defined rules, it is the way to achieve solutions that would not be possible individually, affirms
The episode also explores the role of open innovation in accelerating sustainable agendas. Once that, without collaboration, the necessary transformation to deal with environmental challenges would be impossible. "Nobody does anything alone", affirms Fernanda, emphasizing that the private sector needs to increasingly look to external knowledge to create viable and sustainable solutions
The third episode of the podcast "Roots of Innovation" can be watched on Fundepag's channels atYouTubeandSpotifyand it is an excellent opportunity to understand how the "Open Innovation" model is transforming Brazil
Access the digital platforms of the Foundation, howYouTubeandSpotify.
