TheInfojobs, job site and app specialized in connecting talents and companies, projects the creation of more than 910 thousand temporary jobs from November to February 2025, representing an expressive growth of 118,31% compared to the same period last year. The study combines advanced statistical methodologies, like the SARIMA model, that integrates seasonality and trends, and historical growth rates Month-over-Month (MoM), to ensure accurate and well-founded projections
The logistics sector leads the seasonal hiring recorded on the platform, with 57,85% of the opportunities, seguido por Comercial/Vendas (20,21%) e Industrial/Produção (9,84%). Regionally, the Southeast concentrates 72,59% of the vacancies, with São Paulo being the highlight, with 65% of the opportunities. Minas Gerais,73%) and the Southern states – Rio Grande do Sul,42%), Santa Catarina,20%) and Paraná (2,62%) – also present significant numbers
According to Ana Paula Prado, CEO of Infojobs, the increase reflects the strategic adaptation of companies to the intensification of seasonal demand. A Black Friday, year-end and early 2025 celebrations boost consumption, demanding reinforcement of teams in sectors such as retail, e-commerce and logistics. Temporary positions are also an excellent opportunity to identify talents with potential for permanent hiring,"highlights Ana Paula"
The vacancies are mainly concentrated in operational positions (49,96%) and auxiliaries (40,98%), what highlights the need for professionals to meet the high demand for logistics, service and support. The CEO of Infojobs also emphasizes that these positions are strategic for young people seeking their first experience in the job market: "In addition to developing practical skills, these professionals have the chance to build their network of contacts and demonstrate their potential to companies.”
With the market heated and an unemployment rate of 6,4% in the third quarter of 2024 – the lowest rate since 2012 –, companies face challenges in attracting talent. Despite that, the growth in job creation demonstrates economic strengthening and the decentralization of opportunities in various regions of the country
The analysis of Infojobs highlights the strategic impact of seasonal hiring on economic movement and talent development. With the support of data and technology, companies can turn the seasonal period into an opportunity to strengthen teams and boost results
