AWinnin, platform that uses proprietary AI to map cultural trends based on video consumption on the internet, reveal data about audience behaviour regarding the end-of-year festivities. With over 600 thousand mapped niches and real-time analyses, the platform offers fundamental insights for brands and companies, and shows the relevance of the theme "End of Year" from the end of September
The main platforms for videos about Christmas and New Year include YouTube and Instagram, that stand out in this scenario. In the last 12 months, on all platforms, about 88 thousand creators produced approximately 241 thousand pieces of content related to these dates. Each video, considering the total, obtained, on average, 257 thousand engagements and 3 million views, reinforcing the enormous potential of the season for brands and creators
In addition to festive content, os vídeos relacionados ao fim de ano também atraem públicos interessados em temas como religiões e esoterismo, viral humor, relationships, clothing, fashion, sweets and desserts, food and restaurants, and politics
In the universe of Christmas, themes like decoration, festive looks, vlogs of the dinner and unboxings of gifts continue to attract attention. But the narrative goes beyond, exploring the transition from the old to the new year, with New Year's resolutions and iconic moments of the turn. І звісно, the festive struggles, they are almost a cultural ritual of this time, they stand out as a phenomenon apart, authentically translating the chaos and joy that mark these celebrations, highlights Pedro Drable, head of strategy at Winnin
These data highlight how the end of the year is a strategic period for brands that want to maximize their cultural relevance and engagement with the audience. The holiday season goes far beyond traditional celebrations, covering a diversity of interests that connect audiences and brands authentically during the months of November, December and January. Taking advantage of these trends allows brands to stand out, creating relevant content that not only engages, but also strengthen their cultural presence at a time of great collective attention
