A Integral Ad Science (IAS), global leading platform in measurement and optimization of digital advertising media, announces the availability of Brand Safety and Suitability reports related to misinformation for advertisers running campaigns on YouTube's media inventories. From now on, the IAS can detect content across YouTube that it identifies as misinformation, allowing advertisers to further enhance the safety and suitability of their investments in digital media on the platform.
The IAS product package, Total Media Quality (TMQ), provides an important third-party certification that campaigns are displayed alongside appropriate and safe content for brands. The IAS misinformation measurement provides independent verification, complementary to YouTube's policies and procedures.
Brand Safety is one of the top priorities for marketing professionals as we approach the upcoming global media events. We are providing marketers with enhanced products, like our enhanced Total Media Quality for YouTube, that now offers IAS reports on disinformation, says Lisa Utzschneider, CEO of IAS. "We are excited to offer the possibility of detecting misinformation with our best-in-class media measurement solution".
IAS classifica o conteúdo de acordo com definições alinhadas à indústria e fornece relatórios com base nas configurações de adequação de marca personalizadas dos anunciantes. A reportagem em nível de vídeo fornecida pela IAS permite que os anunciantes obtenham um panorama completo, accurate picture of the content their ads are running next to, e ajustar suas campanhas com base em seus próprios perfis de adequação desejados.
The IAS classifies content in accordance with industry conventions and provides reports based on customized definitions of Brand Safety and Suitability for each brand by the respective advertiser. The video-level reports from IAS allow advertisers to have a comprehensive and accurate view of the content to which their ads are being displayed and adjust their campaigns based on the desired suitability profiles.
The advertisers, now, can
- Access expanded third-party transparencyObtain reliable video-level insights about the content in the ad environments, according to industry definitions;
- Guide resultsAnalyze if your ads appear near content identified by the IAS as misinformation and promote optimizations as needed to guide brand suitability
- Safeguard and scale your businessAccess the global report with over 30 languages on YouTube for major international events in 2024 and beyond
In March, the IAS announced the achievement of MRC (Media Rating Council) certification for integrated third-party measurement and reporting on video ad visibility on YouTube. In December 2023, IAS announced the availability of the Total Media Quality (TMQ) package on YouTube Shorts, providing marketing professionals with expanded coverage of their advanced measurement of Brand Safety and Suitability
