Push notification – or push notifications – they are those notifications we receive through apps or websites on our smartphones. The types of push notifications can vary widely, from reminders for maintaining contact, sales promotions, payment reminders to service status updates, creating personalized opportunities for interaction between companies and customers
According to the specialist Victor Okuma, country manager of Indigitall in Brazil, this technology is undergoing evolution, it is possible to identify trends of this resource for 2025. Indigitall is a Spanish platform that recently entered the Brazilian market. Among other solutions for automating contact and relationship channels, the company is a reference in the development and supply of push notifications in the global market, inclusive integrated into artificial intelligence. "AI, for example, can be used in push notifications to map consumer preferences and habits, ensuring that messages arrive at the right time and with the appropriate content, explain.
За даними на експерта, the five main trends of Push Notification for the next year are
01 – Use of media (gifs, images and videosPush notifications are evolving beyond simple informational texts, starting to incorporate multimedia content, like gifs, images and videos, what provides a more engaging experience for the user. This not only highlights the product or service communicated, but also makes the notification more interactive and visually appealing, increasing the chances of being accessed by up to 45% compared to a normal push notification and consolidating, thus, as a powerful channel of engagement
02 – Interactive buttonsWith the addition of buttons, push notifications offer direct action options, like "Buy now", "Learn more", "Talk on WhatsApp" or "Add to cart". This approach simplifies the user's interaction with the brand, reducing the number of steps required to complete an action, how to make a purchase or access an offer. These buttons are still customizable with multimedia content, like gifs and images, generating a higher conversion rate
03 – Artificial intelligenceThe integration of AI in push notifications is becoming a dominant trend. AI is capable of identifying the best communication channel with the customer, like WhatsApp, email or website, and can optimize the campaign targeting based on previous interactions. Furthermore, the AI determines the ideal moment for sending the notification, increasing the chances of engagement. That is to say, the brand's message tends to reach the consumer at the moment when they are most likely to open, read and stay connected to the company's app or website, explain Okuma. "This enhances the effectiveness of the campaigns", complete
04 – Segmentation by groupsAdvanced tools allow for much more precise and efficient segmentation of customer profiles, using behavioral data, demographics and individual preferences. This allows grouping users into specific segments, as shopping habits, interests, interaction history and even geographical location. With this segmentation, push notifications respect the right context and the most opportune moment for interaction with the brand, what significantly improves the user experience
05 – Cryptographyas a trend, encrypted push notifications arrive, that is to say, those who preserve privacy and ensure the security of exchanged information, preventing fraud and unauthorized access. This technology protects sensitive information, such personal data and financial transactions, throughout the entire communication process. With this resource, companies offer a safer and more reliable environment, increasing customer trust when interacting with the brand through push notifications and other forms of digital communication, this technology is widely used by banks and companies in the financial sector, changing many times, channels like SMS through encrypted Pushes
06 – Centralization of communication through a "Customer Journey"The Indigitall specialist observes that, as important as the mentioned items, it is automation, the integration and centralization of a company's communication channels with its audience. The unification of this complete flow on a single platform allows brands access to privileged information, data crossing and, from this, the adoption of practices and strategies that are very close to the customer, what, further ahead, will mean greater adherence to promotional messages notified via push. The executive of Indigitall describes: "For example, after a checkout on the site, the customer can receive, on your WhatsApp or email, a message from the company – even an audio from the company's CEO thanking. This generates satisfaction. Subsequently, when receiving a promotional push notification, the customer will be more likely to open. It is the type of solution that the manager defines as a complete flow of the entire customer journey, automated and integrated into a single platform, "one of the differentiators of Indigitall", how to underline
According to the executive of Indigitall, these innovations demonstrate the increasing impact of technology on the global stage, with companies from various sectors seeking more efficient and personalized solutions. A startup, for example, is present in 14 countries, serving more than 200 clients, including major brands like Claro, Movistar, Televisa, Starbucks, Carrefour, Bankinter, among others. Two of the biggest football clubs in Spain and the world, located in the Spanish capital (host city of Indigitall), also clients are: Real Madrid and Atlético de Madrid
Based in Spain, the company bets, this year, especially in its operations in Brazil and the United States, after, in April, raised 6 million euros in a funding round in its home country. We are starting now. But already in 2025 we intend to double our operation in Brazil, inform Okuma. Indigitall is an official partner of Meta (WhatsApp, Instagram and Facebook and, in Brazil, already serves the national operations of McDonald's and Verisure
