Uma das grandes aliadas do Transporte Rodoviário de Cargas (TRC) na busca por um setor mais eficiente, sure and sustainable is the embedded technology. In general terms, they are a type of device inside a larger piece of equipment, como no caso, the truck. These items collect data, toma decisões e controla funções específicas, making it smarter and more efficient
The telemetry, for example, fits this definition. It allows real-time monitoring of vehicles, providing data on speed, fuel consumption, location and driver behaviour. This technology enables route optimization, the reduction of operational costs and the increase of safety on the roads
Além da telemetria, other technologies such as fleet management systems (FMS), cargo tracking, artificial intelligence and the Internet of Things (IoT) are also being widely adopted in the sector. These tools provide greater control over operations, process optimisation, reduction of losses and increase of logistics efficiency
According to data from NTC&Logística, 78% of freight road transport companies in Brazil already use some form of onboard technology in their operations. The main motivators for adopting these advances are cost reduction, the increase in safety and the improvement of efficiency. The global consultancy Frost & Sullivan's report predicted that the market for embedded technologies for road freight transport in Brazil would grow at an average annual rate of 15% until 2025. The main drivers of this growth were the demand for greater efficiency and safety in freight transport, as well as the growing availability of innovative technological solutions
Thinking about this increasingly evident need in the life of the transporter, a Gobrax, company specialised in fleet technology, developed a product that, in addition to promoting autonomy for drivers, has a direct impact on fuel economy and fleet operation optimization, combining innovation and new practices. Our solution is capable of reducing fuel consumption by 4% to 8%, what can generate a monthly saving of up to R$1.500 por vehículo, for fleets that travel more than 8."000 km por mês" explica o CEO da empresa, Duani Reis.
Gobrax's technology offers a range of tools and features that can assist professional truck drivers in various ways, impacting positively in your daily life and in your results. With consumption monitoring and instant feedback, Is it possible to drive more efficiently and save fuel. Furthermore, risk alerts and real-time monitoring enhance road safety, while the optimized routes and traffic information facilitate trip planning
With all these tools, she trains drivers to drive more efficiently, segura y económica, besides facilitating the planning of your trips and the maintenance of your vehicles.
According to the company's CEO, Gobrax is committed to providing solutions that put the driver at the centre of the operation. We believe it is possible to transform road transport, making it more efficient, safe and sustainable. Therefore, we work daily to ensure this result reaches professional drivers, que são essenciais para o Transporte Rodoviário, Reis concludes
