Largest flower and gift e-commerce in Latin America, Giuliana Flores has been investing in physical retail, with stores in the São Paulo capital and Greater São Paulo. The neighborhood chosen this time, que albergará o novo espaço da marca, it is Aclimação. In the central area with easy access to other regions, the place has good infrastructure, presence of cultural diversity and contagious nightlife. It is the 13th store, located on Coronel Diogo Street, in the Aclimação neighborhood, which has 150 square meters and follows the decoration style of the other units
Além dos clássicos buquês e arranjos florais, the shop will offer fresh flowers, dehydrated versions and the brand's exclusive enchanted roses. Customers can also choose from breakfast baskets, kits with chocolates and a curated selection of creative gifts, como peluches, mugs, cushions and drinks, perfect for exciting those you love on any occasion
Expanding presence in physical retail, the new store joins the network of units already present in Higienópolis, Guarulhos, Mooca, Moema, Perdizes, Ipiranga, Saint Andrew, Saint Bernard, São Caetano do Sul, Tatuapé and Vila Nova Conceição. The Giuliana Flores structure also includes eight kiosks, a network consisting of 800 associated flower shops and 300 marketplace partners. With a distribution centre located in São Caetano do Sul (SP), with 2,7 million square meters, the company can deliver 85% of orders within one hour
Presence in digital and physical stores – a distinctive strategy
The expansion into street stores complements the strong presence in the digital environment, reaffirming the company's commitment to providing a complete experience for all types of consumers – including those who still value direct contact with products and in-person service. The strategy, that goes against traditional retail, inova ao fazer o movimento inverso começar no e-commerce para depois ganhar às ruas
Além das lojas físicas, the company also invested in new convenience channels, installing 15 vending machines in high-traffic locations in the capital and metropolitan area, like airports, theatres and event centers. The proposal is to make access to flowers and gifts even more convenient, rápido y sorprendente
We are experiencing a period of expansion, focusing on bringing our services to new regions and strengthening the connection with clients also in the physical environment. The opening of the store in Aclimação represents another step on this path, combining digital with in-person experience. We have great expectations, especially for being a traditional neighborhood of São Paulo, with excellent infrastructure and great potential for audience engagement, виділя Кловіс Соуза, founder and
CEO of Giuliana Flores
