Generation Z is transforming the consumer market by prioritizing more balanced eating habits, a contrast with the previous generation, Y ou Millennials (1980/1996), that prioritized practicality, opting for frozen foods and quick solutions due to a busy routine. The growing interest of the population born between 1997 and 2012 in natural and nutritious products is directly linked to social changes, cultural and economic. It is important to emphasize that this generation already represents 24% of the world population, a very large market share to be worked on and considered
Access to information and the growing awareness of health and well-being directly influence the food choices of this audience, as explained by Raphael Mattos, business and entrepreneurship specialist.The content on the internet that highlights the benefits of conscious choices, like the organics, natural foods with lower additive content are endless. Without a doubt, this generation is much more aware of the impacts of their food choices and prioritizes items that contribute to health and well-being, say.
Avoid health problems related to poor diet, how obesity and diabetes, has increasingly become a priority. Nutrient-rich foods with functional properties are on the rise and reinforce the idea that good choices help in the prevention of diseases and in physical and mental balance. Examples of businesses to work in: protein frozen foods, fruit snacks and foods that meet vegan restrictions, lactose and gluten intolerant.
The trend, by the way, it is already practiced by the hotel sector, no Mavsa Resort, that is located in the interior of São Paulo and has an all-inclusive system, recently the plant-based option – natural-based foods, vegetable and plants – was incorporated into the menu. The demand for this group of foods is increasing, especially by the younger ones. Always attentive to trends and new consumption habits, we decided to join and we have noticed, in fact, a good acceptance, reveals Tiago Cabau,general manager of the complex
In the case of services, Raphael, who is also a specialist in franchising and monitors the growth of the fitness and wellness segments, highlights that group physical activities, book clubs, and activities that encourage offline engagement are also well-regarded by this generation. "This not only sells more, how it positions the brand as attentive to the market, modern and relevant
Despite the higher costs associated with healthy products, young people have shown a willingness to invest in these items, reflecting a shift in priorities and greater attention to quality of life. The combination of access to information, engagement with environmental causes and the pursuit of health points to the consolidation of this trend in the behavior and consumption of Generation Z
"Entrepreneurship today is understanding the customer", your tastes, preferences, behaviors, it has never been so important to pay attention to the transformations that have begun, essentially, in the pandemic, finalizes Mattos
