The Metropolis 4 Influencers, Brazilian platform for influencer marketing management, launched Gamify, an innovative tool that uses gamification to turn employees into digital influencers on social media. Active for only a month, Gamify's main objective is to boost campaign strategies, providing greater engagement, humanization and results for brands
Gamification, a methodology that uses game elements in contexts unrelated to entertainment to motivate users, it is a growing trend in the global market. According to Mordor Intelligence, the gamification market is expected to grow by US$ 15,43 billion by the end of this year. In Latin America, the forecast is for a 40% increase in the next five years
Gamify allows companies from various sectors to explore an intuitive interface and advanced features to create interactive and unprecedented campaigns, stimulating the active participation of employees and generating authentic and organic content on the internet
Edson Rocha, CEO and founder of Metrópole 4, details the operation of the new solution: "Our mission is to transform the communication of brands with their teams and the general public. In practice, the company defines the campaign objectives, such as lead generation or strengthening organizational culture, and creates personalized challenges related to your products and services. As they complete the challenges, workers receive rewards, including awards, discounts and exclusive benefits.”
In addition to allowing brands to set their own goals, the platform also offers a ranking to encourage healthy competitiveness among employees, that can monitor performance in real time, improve your routines or challenge colleagues. Gamify provides personal satisfaction, sense of belonging and significant benefits for business, increasing visibility on social media through a positive and humanized image, approaching the target audience of workers
Since 2019, Metrópole 4 has already mapped more than 30,000 influencers in its database and reached over 20 million people. With the launch of Gamify, a startup aims to enhance the brand value of users. Among the success stories of the platform, the partnership with Clube Atlético Mineiro stands out, who was the first client to use the new feature and is already seeing positive results in the fans' promotions, and Multicoisas, whose application of gamification considerably increased its sales during specific actions
The launch of Gamify reinforces Metrópole 4's positioning as a complete solution for the influencer marketing sector. Our tool not only makes campaigns more engaging and fun, as well as optimizing the return on investment of the projects – a demand increasingly sought after by companies that are discovering themselves in the digital landscape, concludes Edson Rocha, CEO of Metrópole 4
