Fujitsu General of Brazil, Japanese multinational with 44 years of presence in the country, has just marked a historic moment by launching its first global e-commerce, choosing Brazil as the pioneering market for this new business model. The online sales platform aims to revolutionize the consumer experience, offering direct access to Fujitsu Airstage brand products, with a guarantee of authenticity and specialized technical support
Akihide Sayama, CEO of Fujitsu General Brazil, emphasizes the importance of this initiative: “The launch of the e-commerce is a very important milestone for the company. Brazil was chosen to start this new phase, with the aim of bringing our brand even closer to the consumer and meeting their needs efficiently and directly.”
The new sales channel will operate in partnership with authorized distributors, ensuring not only the originality of the equipment, but also providing specialized advice for installation. This approach promises to ease the shopping journey, assisting customers in choosing the ideal equipment
The Commercial Director of the company emphasizes that e-commerce will be fundamental in the strategy for expansion in the Brazilian market. We will offer more convenience and trust to our customer. Our goal is to increase sales by 5%, in addition to bringing a positive impact on Brazil's revenue,"affirms"
The platform introduces technological innovations to assist consumers, including a BTU calculator to determine the necessary cooling power and an installation checklist. Natalia Harumi, project manager, highlights: "These series of technological innovations will be of fundamental importance for consumers at the time of making a purchase and having the equipment in their homes or corporate environments".”
Raimundo Ribeiro, company executive, highlights the differential of the installation checklist: “This new experience will significantly facilitate the customer's understanding when hiring and monitoring the service, avoiding future problems and ensuring the best performance and durability of the product.”
Consumers interested in purchasing Fujitsu products through the new e-commerce can access the official website http://loja.br.fujitsu-general.com/
